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A Look At The Growth In Digital Publishing

Digital publishing has multiple meanings for publishers. It can incorporate the use of digital magazines, or it can involve other digital products made viable due to the Internet.

via Business 2 Community

Digital publishing has multiple meanings for publishers. It can incorporate the use of digital magazines, or it can involve other digital products made viable due to the Internet.

The avenue of digital publishing is growing because of this. According to Business 2 Community, which took a look at a new report from MPA, “Results show that the mobile audience has nearly doubled from just one year ago and video audiences have increased by over 50%. In total, the audience for magazines from all platforms increased by roughly 10%.”

It’s clear that the growth in mobile has helped digital publishers, especially those who present digital content in an easy-to-consume manner for mobile users.

According to some of the data, some publishers who haven’t adapted the use of mobile are seeing decreases in viewership.

Read more about the growth in mobile for digital publishers at Business 2 Community. 

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By Amanda MacArthur

Research Director & Managing Editor

Amanda is responsible for all the articles you read on the Mequoda Daily portal and every email newsletter delivered to your inbox from us. She is also our in-house social media expert and would love to chat with you over on @Mequoda. She has worked with Mequoda for almost a decade, helping to evolve the Mequoda Method through research, testing and developing new best practices in digital publishing, editorial strategy, email marketing and audience development. Amanda is a co-author of our four digital publishing handbooks.

Co-authored handbooks:

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Contact Amanda via email at amanda (at) mequoda (dot) com, @amaaanda, LinkedIn, and Google+.

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