Men’s Fitness Mag Hits Record Traffic Numbers

Men’s Fitness announced this week that 8.4 million unique visitors came to the magazine’s website in July, which represents a 106% increase year-over year.

Post author By Amanda MacArthur
Post date August 5, 2014
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Screen Shot 2014-08-05 at 1.56.26 PM Men’s Fitness announced this week that 8.4 million unique visitors came to the magazine’s website in July, which represents a 106% increase year-over year.

MediaBistro.com’s FishbowlNY reports that parent company AMI – which hired David Zinczenko as editorial director in 2013 – claims the traffic is a record for the site. In addition, newsstand sales are up 20%, coinciding with Zinczenko’s shift in editorial scope: The magazine has gone from pure health to a health/lifestyle hybrid.

“This is not only a testament to the hard work and dedication of the entire Men’s Fitness team, but to the commitment of American Media CEO David Pecker to deploy the resources needed to create a premiere lifestyle brand,” Zinczenko says in a statement.

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By Amanda MacArthur

Research Director & Managing Editor

Amanda is responsible for all the articles you read on the Mequoda Daily portal and every email newsletter delivered to your inbox from us. She is also our in-house social media expert and would love to chat with you over on @Mequoda. She has worked with Mequoda for almost a decade, helping to evolve the Mequoda Method through research, testing and developing new best practices in digital publishing, editorial strategy, email marketing and audience development. Amanda is a co-author of our four digital publishing handbooks.