Digital Publishing Trends Multiplatform Publishing Strategy

Mental Floss Magazine a Multiplatform Success Story

Mental Floss magazine is expanding its print and digital operations, the New York Observer reports.

Post author By Amanda MacArthur
Post date August 7, 2014
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Mental Floss magazine is expanding its print and digital operations, the New York Observer reports.

The magazine was launched in 2000 and now has a circulation of 160,000 while becoming a force in multiplatform publishing. It “carved a niche in a crowded market by being off-beat rather than insidery,” Kara Bloomgarden-Smoke writes, while its staff suggests they invented the listicle as we have come to know it.

“Mental Floss, which was bi-monthly when it was bought by The Week, will publish 10 issues in the coming year. It has expanded on the digital front, as well, including a YouTube channel that recently hit a million subscribers … and a popular Twitter feed. According to Mr. Pearson, the website now gets a respectable 11 to 12 million unique visitors per month.”

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Tags ad, magazine, mental floss magazine, multiplatform, multiplatform publishing, online publishing, open source software, text ad, twitter

By Amanda MacArthur

Research Director & Managing Editor

Amanda is responsible for all the articles you read on the Mequoda Daily portal and every email newsletter delivered to your inbox from us. She is also our in-house social media expert and would love to chat with you over on @Mequoda. She has worked with Mequoda for almost a decade, helping to evolve the Mequoda Method through research, testing and developing new best practices in digital publishing, editorial strategy, email marketing and audience development. Amanda is a co-author of our four digital publishing handbooks.