Digital Publishing Trends Multiplatform Publishing Strategy

Mobile E-commerce Huge With Email

Walk around in a crowded place for a bit and you’ll see the penetration that mobile devices have had. Smart phones are used all over to inform and entertain. Tablets are used in home for similar reasons, and then some. Now, we’re seeing some new data associated with this usage.

Post author By Amanda MacArthur
Post date September 17, 2014
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writing email Walk around in a crowded place for a bit and you’ll see the penetration that mobile devices have had. Smart phones are used all over to inform and entertain. Tablets are used in home for similar reasons, and then some. Now, we’re seeing some new data associated with this usage.

Here are three intriguing pieces of information from this data, collected by Custora and reported on by MediaPost:

Mobile e-commerce is now a $40 billion market, up from $2 billion in 2010. More than a third of visits to online stores now come from mobile devices, up from just 3% in 2010
In the past four years, the percentage of traffic to e-commerce sites from mobile devices (phones and tablets) jumped from 3% to nearly 37%.
On mobile phones, email marketing generated 26.7% of sales, says the report, compared to only 20.9% on desktop, and 23.1% on tablet.

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Tags ad, e-commerce, email, email marketing, online publishing, open source software, tablet, text ad

By Amanda MacArthur

Research Director & Managing Editor

Amanda is responsible for all the articles you read on the Mequoda Daily portal and every email newsletter delivered to your inbox from us. She is also our in-house social media expert and would love to chat with you over on @Mequoda. She has worked with Mequoda for almost a decade, helping to evolve the Mequoda Method through research, testing and developing new best practices in digital publishing, editorial strategy, email marketing and audience development. Amanda is a co-author of our four digital publishing handbooks.