Digital Publishing Trends Multiplatform Publishing Strategy

Mobile Usage is Still Growing

A recent article from Media Life Magazine discusses the Global Web Index’s new report on worldwide media consumption, which shares that mobile is growing faster than any other form of media.

Post author By Amanda MacArthur
Post date August 25, 2014
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A recent article from Media Life Magazine discusses the Global Web Index’s new report on worldwide media consumption, which shares that mobile is growing faster than any other form of media.

According to the article, “Thirty percent of time spent online goes to mobile, up sharply from 22 percent in 2012.”

This increase in mobile usage is primarily attributed to smartphone and “phablets”, which can pose as serious competitors to tablets.

Jason Mander, the author of the report and the head of trends at Global Web Index, believes that this increase in mobile may become even more significant when the new Apple iPhone is released in September.

The article continues by reporting that, “The new iPhone is expected to have a bigger screen, mimicking competitors like the Samsung Galaxy, which is sized somewhere between a traditional phone and a tablet.”

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Tags ad, flipboard, magazine, media, mobile usage, online publishing, open source software, tablet, text ad, trends

By Amanda MacArthur

Research Director & Managing Editor

Amanda is responsible for all the articles you read on the Mequoda Daily portal and every email newsletter delivered to your inbox from us. She is also our in-house social media expert and would love to chat with you over on @Mequoda. She has worked with Mequoda for almost a decade, helping to evolve the Mequoda Method through research, testing and developing new best practices in digital publishing, editorial strategy, email marketing and audience development. Amanda is a co-author of our four digital publishing handbooks.