Categories
Digital Publishing Trends Multiplatform Publishing Strategy

New Hospitality Digital Magazine Hits Apple Newsstand

Oakwood Asia Pacific has launched a new digital magazine that may have originally been considered as a print publication, reports Talking New Media.

via Global Insider

Oakwood Asia Pacific has launched a new digital magazine that may have originally been considered as a print publication, reports Talking New Media.

The digital magazine is called Global Insider and was launched by its creator Mighty Media Group Pty Ltd. The company helps provide solutions in serviced apartments and corporate housing.

It seems Talking New Media shared the story of this launch because it wanted to address an issue that is often seen in digital magazines: the original product appears to be designed for print, and it’s been published digitally without proper design fixes.

As Talking New Media points out, “Designing for print, then reducing down the pages for an iPad (and iPhone!) just doesn’t work. All that effort to create great looking pages, appropriate fonts, and the like is ruined when a PDF is then produced and reduced down in size.”

Fortunately, Global Insider is a free digital magazine, so users shouldn’t be too upset by any design flaws.

Read more about this story at Talking New Media. 

[text_ad]

By Amanda MacArthur

Research Director & Managing Editor

Amanda is responsible for all the articles you read on the Mequoda Daily portal and every email newsletter delivered to your inbox from us. She is also our in-house social media expert and would love to chat with you over on @Mequoda. She has worked with Mequoda for almost a decade, helping to evolve the Mequoda Method through research, testing and developing new best practices in digital publishing, editorial strategy, email marketing and audience development. Amanda is a co-author of our four digital publishing handbooks.

Co-authored handbooks:

Contact Amanda:

Contact Amanda via email at amanda (at) mequoda (dot) com, @amaaanda, LinkedIn, and Google+.

Leave a Reply

Your email address will not be published. Required fields are marked *

Exit mobile version