Another print magazine is launching after finding success in another medium. The Eat This, Not That! franchise, which originally started at Rodale as part of Men’s Health magazine, is becoming a new print magazine as owner David Zinczenko and Meredith struck a partnership deal.
According to an article from The New York Times, “The new 120-page magazine, which will make its debut on 80,000 newsstands and other locations on Tuesday, costs $13. It features articles on topics like recipes to maximize nutrition and weight-loss impact and a guide for making smart decisions when dining at well-known restaurants.”
Zinczenko and Tom Harty, president of Meredith’s National Media Group, have confidence about this magazine launch, as the Eat This, Not That! brand fits Meredith’s portfolio of health-related titles. This includes Fitness and Eating Well.
Read more about this new quarterly magazine at The New York Times.
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