New Yorker Website Hires Ad Agency

On the heels of its recent site redesign, The New Yorker has hired an advertising firm to promote it. Ad Week reports that SS+K will first build a campaign around the magazine’s 90th anniversary, which is in February of 2015.

Post author By Amanda MacArthur
Post date July 31, 2014
No Comments on New Yorker Website Hires Ad Agency

On the heels of its recent site redesign, The New Yorker has hired an advertising firm to promote it.

Ad Week reports that SS+K will first build a campaign around the magazine’s 90th anniversary, which is in February of 2015.

“The brand push is expected to break around the time the new paywall meter takes effect, in October,” Andrew McMains writes. “Agency co-founder Rob Shepardson described the Condé Nast-owned magazine as the ‘gold standard for writing, whether reporting, commentary or criticism.'”

SS+K, which also handles marketing for HBO, beat out several other agencies for the bid. According to Ad Week, The New Yorker has not worked with an ad firm for years. The magazine’s media spending last year reached upward of $20 million.

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Tags ad, advertising, magazine, media, new yorker website, online publishing, open source software, paywall, text ad, the new yorker

By Amanda MacArthur

Research Director & Managing Editor

Amanda is responsible for all the articles you read on the Mequoda Daily portal and every email newsletter delivered to your inbox from us. She is also our in-house social media expert and would love to chat with you over on @Mequoda. She has worked with Mequoda for almost a decade, helping to evolve the Mequoda Method through research, testing and developing new best practices in digital publishing, editorial strategy, email marketing and audience development. Amanda is a co-author of our four digital publishing handbooks.