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‘NY Times’ Branching Out with Digital Offerings

The New York Times has brought a variety of options to its digital offerings, including smartphone and tablet apps, plus apps like NYT Now and NYT Opinion.

Now, New York Times is getting a bit more creative.

Post author By Amanda MacArthur
Post date August 26, 2014
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The New York Times has brought a variety of options to its digital offerings, including smartphone and tablet apps, plus apps like NYT Now and NYT Opinion.

Now, New York Times is getting a bit more creative.

Media Bistro reports that New York Times has made changes to its mini crossword app for iOS devices. Chris O’Shea writes, “The new Crossword has a fresh, clean look and comes with “play anywhere” capabilities, meaning if you start a puzzle on your phone, you can complete it on your computer or iPad.”

In addition to the option of playing anywhere, the newly improved app comes with an archive of 18 years of puzzles. Who could get bored with all those options?

The New York Times Crossword app costs $39.99 for a year, or $6.99 per month. Times subscribers new and old are offered it at a cheaper rate.

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Tags ad, media, online publishing, open source software, tablet, text ad, variety

By Amanda MacArthur

Research Director & Managing Editor

Amanda is responsible for all the articles you read on the Mequoda Daily portal and every email newsletter delivered to your inbox from us. She is also our in-house social media expert and would love to chat with you over on @Mequoda. She has worked with Mequoda for almost a decade, helping to evolve the Mequoda Method through research, testing and developing new best practices in digital publishing, editorial strategy, email marketing and audience development. Amanda is a co-author of our four digital publishing handbooks.