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120 Sports First Among New Publisher Apps at Time Inc.

Post author By Amanda MacArthur
Post date July 2, 2014
No Comments on 120 Sports First Among New Publisher Apps at Time Inc.

via Talking New Media

Time Inc.’s digital reinvention continues with its new 120 Sports app, which was launched last week.

Talking New Media reports that the app will feature two-minute videos, and that the Chicago-based, Time Inc.-backed company has secured partnerships with MLB Advanced Media, the NHL, and others.

“Getting hold of quality sports video is an incredible, and expensive, challenge,” writes D.B. Hebbard.

“The new app has launched into the Apple App Store first – and as the company has shown an excellent ability to swing deals, it is probably the case that 120 Sports worked directly with Apple – providing Apple a 30 day exclusive on the app. In exchange, the app is currently listed first in the App Store under Best New Apps, as well as on top in the promotional carousel as an Editor’s Choice.”

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Tags ad, d.b. hebbard, media, online publishing, open source software, talking new media, text ad, video

By Amanda MacArthur

Research Director & Managing Editor

Amanda is responsible for all the articles you read on the Mequoda Daily portal and every email newsletter delivered to your inbox from us. She is also our in-house social media expert and would love to chat with you over on @Mequoda. She has worked with Mequoda for almost a decade, helping to evolve the Mequoda Method through research, testing and developing new best practices in digital publishing, editorial strategy, email marketing and audience development. Amanda is a co-author of our four digital publishing handbooks.