Some Insight on iPad Users

Does your content fit the main demographic?

Talk of the iPad has not dwindled much since the device was released on April 3rd. Not that the hype is a surprise, since the device is a unique, environment changing apparatus.

But how much do we really know about the iPad so far, other than the fact that the

Post author By Amanda MacArthur
Post date September 24, 2010
No Comments on Some Insight on iPad Users

Does your content fit the main demographic?

Talk of the iPad has not dwindled much since the device was released on April 3^rd. Not that the hype is a surprise, since the device is a unique, environment changing apparatus.

But how much do we really know about the iPad so far, other than the fact that the content-consuming product sells well and provides an intuitive, media-rich experience.

I recently came across an article from DIGIDAY:DAILY that discussed some of the ways people are using the iPad.

The article first mentioned survey information from Neilsen that stated that 60% of all iPad users are between the ages of 25 and 55. If your core audience is made up of that age demographic, then you’re in luck.

The article went on to discuss the company’s own survey that found stats on when people use the iPad, how they find new apps and how people respond to in-app downloads.

Read the entire article from DIGIDAY:DAILY for more information.

[text_ad]

Tags ad, content, media, online publishing, open source software, text ad

By Amanda MacArthur

Research Director & Managing Editor

Amanda is responsible for all the articles you read on the Mequoda Daily portal and every email newsletter delivered to your inbox from us. She is also our in-house social media expert and would love to chat with you over on @Mequoda. She has worked with Mequoda for almost a decade, helping to evolve the Mequoda Method through research, testing and developing new best practices in digital publishing, editorial strategy, email marketing and audience development. Amanda is a co-author of our four digital publishing handbooks.