Teleseminar Marketing: 6 Steps for Monetizing a Teleseminar

Six ways to drive traffic, increase sales and offer more value from your teleseminars.

Teleseminars are a very inexpensive way to gather a group of people, regardless of their location. They’re a great way to promote products, services and educate people about any given topic. They’re also known as audio conferences, teleconferences, teleclinics, and telecalls.

When a video element is added, they can be upgraded to webinars that have another lot of acronyms we won’t list here.

Whether you’re hosting a teleseminar or a webinar, your monetization methods can be mixed and matched.

Teleseminar Marketing Tip #1: Create a series.

Create a theme, and create a 5-day (or week) course out of it. Package it like the chapters of a book so that not one session can be missed, and then sell it as an online course.

Teleseminar Marketing Tip #2: Mention related products.

Throughout your teleseminar, drop some shameless promotion of your products, if the content relates to something you offer that has more in-depth information. The user is on your call to learn, and there’s no shame in offering them more references.

Teleseminar Marketing Tip #3: Use the teleseminar as a premium.

If you have a membership website, or even a related product, you can use the teleseminar as a trial offer to your site or product. For example, when they attend your teleseminar, they can receive a 30-day trial to your membership website. When the trial is over, they will renew at the full price unless they cancel their membership.

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Teleseminar Marketing Tip #4: Offer coaching as a premium.

When the call is over, let your users know that they can contact you for up to 30 days to discuss the program. This is a great practice for lead generation, but also for good customer service karma.

Teleseminar Marketing Tip #5: Create and sell transcripts.

Your greatest upsell for a teleseminar product is the content itself. From what publishers have told us, when you offer a package of the teleseminar that includes a transcript, and one that does not, the user will opt for the package 80% of the time.

Teleseminar Marketing Tip #6: Use your affiliates.

You probably have friends in your niche, so do each other a favor and swap a promo for a promo; we do it all the time. If you have presence on social networks, drop a shameless self-promotion on there too and hope that your network buddies pick it up and mention it themselves. If it’s a free event on a popular topic (and you have a good following), these things will get passed around like crazy on Twitter.

Speaking of Teleseminar Marketing… our good friend and Mequoda Contributing Editor Peter Fogel is hosting a free teleseminar on February 5th called “The Truth About Making Money with Teleseminars”, so check it out!