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Multiplatform Publishing Strategy

The News Media in 2011

Predictions for the coming year

Think back over 2010. What sticks out in your mind?

Was it the release of the iPad, which may come to fruition for online publishers in 2011 with iPad-only news products?

Facebook gained an extraordinary amount of popularity in 2010, as social media became a huge part of online activity for many generations

Predictions for the coming year

Think back over 2010. What sticks out in your mind?

Was it the release of the iPad, which may come to fruition for online publishers in 2011 with iPad-only news products?

Facebook gained an extraordinary amount of popularity in 2010, as social media became a huge part of online activity for many generations of Internet users.

What do you think will be big in 2011?

Here are some predictions from a recent Mashable article:

  1. Leaks and Journalism: A New Kind of Media Entity
  2. More Media Mergers and Acquisitions
  3. Tablet-Only and Mobile-First News Companies
  4. Location-Based News Consumption
  5. Social vs. Search
  6. The Death of the ‘Foreign Correspondent’
  7. The Syndication Standard and the Ultimate Curators
  8. Social Storytelling Becomes Reality
  9. News Organizations Get Smarter With Social Media
  10. The Rise of Interactive TV

For in-depth descriptions of all of these predictions, take a look at the original article from Mashable.

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By Amanda MacArthur

Research Director & Managing Editor

Amanda is responsible for all the articles you read on the Mequoda Daily portal and every email newsletter delivered to your inbox from us. She is also our in-house social media expert and would love to chat with you over on @Mequoda. She has worked with Mequoda for almost a decade, helping to evolve the Mequoda Method through research, testing and developing new best practices in digital publishing, editorial strategy, email marketing and audience development. Amanda is a co-author of our four digital publishing handbooks.

Co-authored handbooks:

Contact Amanda:

Contact Amanda via email at amanda (at) mequoda (dot) com, @amaaanda, LinkedIn, and Google+.

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