A new study from Isobar and Twitter take a look at what drives brand perception on the popular social platform.
The report entitled “Unconscious Cues” shows that brands must be aware of what’s referred to as “unconscious cues.” An article from Digiday looks at some of these unconscious cues. “A big one is the number of followers the brand has, and the number of people and accounts it follows. High followers numbers impact how much people trust the brand and if they would like to buy something from it. More interestingly, the number of accounts the brand follows — how “exclusive” it is — will negatively correlate with consideration.”
Furthermore, tone is a consideration that made an impact on Twitter. Brands with a funny tone performed he best. Serious tones followed. Funny brands were seen to be likable, while serious tones were considered to be trustworthy.
Read more about brand perceptions on Twitter by visiting Digiday.
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