Digital Publishing Trends Multiplatform Publishing Strategy

Understanding The Vice Digital Media Strategy

Vice has experienced success that many digital publishers dream about. The company went from being a print magazine to a major global media company. And as journalism.co.uk points out, the firm is valued at $2.5 billion.

Post author By Amanda MacArthur
Post date October 8, 2014
No Comments on Understanding The Vice Digital Media Strategy

So what’s the main strategy that Vice utilizes to be as successful as it is? It really goes beyond the idea of platforms, whether print or digital, and focuses on the process of storytelling. Storytelling creates significant human connection, and Vice has realized that with its work.

Michael Derkits, the head of news business at Vice media, shared his thoughts on Vice’s success with journalism.co.uk. “We need to be authentic, we need to be genuine, we need to be real. For Vice, authentic storytelling opens the doors to this younger audience that wants “something that actually has value”, and that is honest, brave, and offers “some sort of fundamental truth”.”

[text_ad]

Tags ad, digital publishers, magazine, media, online publishing, open source software, print magazine, publishers, text ad

By Amanda MacArthur

Research Director & Managing Editor

Amanda is responsible for all the articles you read on the Mequoda Daily portal and every email newsletter delivered to your inbox from us. She is also our in-house social media expert and would love to chat with you over on @Mequoda. She has worked with Mequoda for almost a decade, helping to evolve the Mequoda Method through research, testing and developing new best practices in digital publishing, editorial strategy, email marketing and audience development. Amanda is a co-author of our four digital publishing handbooks.