Digital Publishing Trends Multiplatform Publishing Strategy

Video Ads on Mobile Set to Double in 2014

An eMarketer study shows that mobile video ads are rising rapidly with no signs of slowing down, MediaPost reports.

Post author By Amanda MacArthur
Post date July 7, 2014
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An eMarketer study shows that video ads on mobile are rising rapidly with no signs of slowing down, MediaPost reports.

“Mobile video ads will grow 119% this year to $1.44 billion, and that compares to a strong 26.4% growth rate for online video ads, which will generate revenue of about $4.45 billion this year,” writes Daisey Whitney about the findings.

“In addition, the growth rate in mobile video ads will exceed traditional online video ads on desktops or laptops. By 2018, mobile video should hit $5.44 billion in revenue, putting it close to online video’s $6.83 billion.”

Two major factors in this explosive growth: the increasing shift in ad-buy dollars from TV to digital, with 15% of advertisers saying they’re moving their money; and the skyrocketing use of smartphones and tablets – particularly on the latter platform, according to eMarketer and MediaPost.

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Tags ad, online publishing, open source software, text ad, video, video ads on mobile

By Amanda MacArthur

Research Director & Managing Editor

Amanda is responsible for all the articles you read on the Mequoda Daily portal and every email newsletter delivered to your inbox from us. She is also our in-house social media expert and would love to chat with you over on @Mequoda. She has worked with Mequoda for almost a decade, helping to evolve the Mequoda Method through research, testing and developing new best practices in digital publishing, editorial strategy, email marketing and audience development. Amanda is a co-author of our four digital publishing handbooks.