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Virgo Publishing Acquired by Informa

U.K.-based producer and publisher Informa has acquired Arizona-based Virgo Publishing. The move gives Informa its first purchase in the U.S. media market, Folio: reports. Virgo is a a b2b company with nine websites, six magazines, and six events.

Post author By Amanda MacArthur
Post date July 31, 2014
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U.K.-based producer and publisher Informa has acquired Arizona-based Virgo Publishing.

The move gives Informa its first purchase in the U.S. media market, Folio: reports. Virgo is a a b2b company with nine websites, six magazines, and six events.

“The publishing, media, and marketing services of Virgo will continue to be a key part of the portfolio, Virgo CEO John Siefert tells Folio:. “We will be analyzing how some of the unique programming – like our Business Value Toolbox, Immersion Centers, Digital Summits, and more – can be aligned with the brands behind Informa Group.”

No terms were released, and Virgo, which was previously owned by Arlington Capital, has said that there will be no personnel changes.

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By Amanda MacArthur

Research Director & Managing Editor

Amanda is responsible for all the articles you read on the Mequoda Daily portal and every email newsletter delivered to your inbox from us. She is also our in-house social media expert and would love to chat with you over on @Mequoda. She has worked with Mequoda for almost a decade, helping to evolve the Mequoda Method through research, testing and developing new best practices in digital publishing, editorial strategy, email marketing and audience development. Amanda is a co-author of our four digital publishing handbooks.