Categories
Digital Publishing Trends Multiplatform Publishing Strategy

Vogue Instagram a Source of Revenue

Vogue has developed a way to make some cash off of Instagram, Digiday reports.

via Digiday
via Digiday

Vogue has developed a way to make some cash off of Instagram, Digiday reports.

“The new feature is courtesy of the publication’s partnership with rewardStyle, an ad tech company that specializes in affiliate marketing for fashion publishers,” John McDermott writes. “Vogue has integrated rewardStyle’s Like to Know  product, a feature that allows Instagram users to buy the items shown in an Instagram photo by simply liking the image. Now, when Instagram users like a Like to Know-enabled post from Vogue, they will receive an email instructing them on how to buy the item.”

Vogue, an early adopter of Like to Know, then receives a small commission of up to 20% upon purchase. rewardStyle’s Kaetlin Andrews told Digiday that Like to Know converts 1.5% to 2% of the emails, while generating 1.5 million emails daily.

To read more about Vogue’s monetization of Instagram, visit Digiday.

[text_ad]

By Amanda MacArthur

Research Director & Managing Editor

Amanda is responsible for all the articles you read on the Mequoda Daily portal and every email newsletter delivered to your inbox from us. She is also our in-house social media expert and would love to chat with you over on @Mequoda. She has worked with Mequoda for almost a decade, helping to evolve the Mequoda Method through research, testing and developing new best practices in digital publishing, editorial strategy, email marketing and audience development. Amanda is a co-author of our four digital publishing handbooks.

Co-authored handbooks:

Contact Amanda:

Contact Amanda via email at amanda (at) mequoda (dot) com, @amaaanda, LinkedIn, and Google+.

Leave a Reply

Your email address will not be published. Required fields are marked *

Exit mobile version