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Multiplatform Publishing Strategy

What Will 2011 Hold for Mobile?

Predictions for a booming industry

Mobile was huge in 2010.

The devices themselves became more technologically advanced as they got faster and more powerful. Many companies released “smartphones” to adequately fill the market. Some of the more popular ones include the iPhone, iPad, and Android.

The evolution in these phones comes with the development of apps, which allow

Predictions for a booming industry

Mobile was huge in 2010.

The devices themselves became more technologically advanced as they got faster and more powerful. Many companies released “smartphones” to adequately fill the market. Some of the more popular ones include the iPhone, iPad, and Android.

The evolution in these phones comes with the development of apps, which allow users to do a variety of activities directly on their phone. Chances are, if you have an interest in something, there’s probably at app for it.

Recently we published an article on the 2011 predictions for online advertising and one on the news media. Below we’ve listed five predictions for mobile in 2011 from the folks at Mashable. These include:

  1. Tablet mania hits a fever pitch
  2. Photo sharing will expand to video
  3. HTML5 app explosion
  4. Flash still won’t matter on mobile devices
  5. We will see a Verizon iPhone

For in-depth information on these predictions, check out the original article from Mashable.

And what do you think the world of mobile will experience in 2011? I’d love to get your thoughts.

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By Amanda MacArthur

Research Director & Managing Editor

Amanda is responsible for all the articles you read on the Mequoda Daily portal and every email newsletter delivered to your inbox from us. She is also our in-house social media expert and would love to chat with you over on @Mequoda. She has worked with Mequoda for almost a decade, helping to evolve the Mequoda Method through research, testing and developing new best practices in digital publishing, editorial strategy, email marketing and audience development. Amanda is a co-author of our four digital publishing handbooks.

Co-authored handbooks:

Contact Amanda:

Contact Amanda via email at amanda (at) mequoda (dot) com, @amaaanda, LinkedIn, and Google+.

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