One aspect of a successful online publishing strategy is organizing events, such as a seminar, convention, exposition, or trade show. It’s an ideal way to promote your products and interact with customers.
Once you’ve set a date and secured your location, it’s time to market your event. An effective online publishing tool is to create a separate unique event website.
An event website is a single page with multiple daughter pages. These daughter pages might link to a heavier description, photos, testimonials or other marketing pieces related to a specific event or recurring event.
Event Marketing: How to Successfully Promote Events, Festivals, Conventions, and Expositions (The Wiley Event Management Series)
Eight ways to utilize the Internet
- Communicate – online publishing activities such as websites, emails, list services, search engines, discussion groups, online ads and website linking
- Cut costs – your advertising dollar goes farther and reaches more people
- Conduct research – check out venues, vendors, and target market without leaving the office
- Commerce – sell items for your events, take registrations, and rent ads
- Current Events – join newsgroups to keep abreast of current trends and hot topics in your industry, locally, nationally and internationally
- Command Attention – get attention through web advertising, email campaigns and online calendars
- Cutting-edge Services – use event management software to keep track of attendees online registration and payments
- Convenience – most tasks are done from your computer, the world is at your fingertips
Six advantages to creating an event website
- Brand Building: Establishes an instantly recognizable brand by raising awareness of your site
- Direct Marketing: Eliminates the cost associated with print and mailing. The web gives you the ability to constantly make appropriate changes to your target audience. Allows individualized messages to specialized audiences.
- Online Sales: Immediate order processing in an interactive environment.
- Customer Service: Easy access to frequently asked questions.
- Marketing Research: Provides valuable information about your customers. You can use demographics to tailor your site.
- Online Publishing Services: Makes information on your organization available to a wider internet audience.
SearchEngineStrategies.com is a best practice Mequoda event website.
Learn more when you read Event Marketing: How to Successfully Promote Events, Festivals, Conventions, and Expositions (The Wiley Event Management Series)
