We Like Sewing—a site just over a year old, serving sewing and quilting enthusiasts—tops 275,000 active email names, largely built with an aggressive Email Exchange program.
“You don’t have to rent or buy email lists any more. Email exchanges with aligned partners help you grow your audience quickly, easily, and cheaply.”
In just over a year since its launch in December 2021, We Like Sewing now reaches more than 275,000 unique active subscribers with daily email newsletters. While compelling content is key to the success, quick scalability has come from robust audience development efforts built upon a successful Email Exchange program.
“Our team has built relationships with hundreds of publishers for more than two decades,” says Mequoda founder and We Like Sewing Executive Publisher Don Nicholas, “and now, we’re working with those same publishing professionals to build both our audience and theirs.”
Mequoda’s Email Exchange program—which includes We Like Sewing and Mequoda Publishing Network’s four other brands—is the essence of simplicity, where publishers with similar audiences agree to reciprocal marketing efforts. “We send an email extra newsletter promoting our partner’s offer, and they send a reciprocal effort promoting our freebies to their list—and that drives our audience development program,” says Christy Page, Mequoda’s Sponsorship and Operations Director.
And the benefits of Mequoda’s Email Exchange program are compelling:
- Email exchanges are quick email list-builders.
- Email exchanges are inexpensive.
- Email exchanges are low risk—a great way to reach like-minded demographic audience segments.
- Email exchanges are easy to execute.
- Email exchanges are powerful “endorsements”—with aligned partners sending offers to their email lists, the implied endorsement helps boost response.
Successful Email Exchange partners for Mequoda’s brands include the obvious gardening, cooking, and crafting lists with similar demographics and do-it-yourself lifestyles. Mequoda has likewise been successful with a wide variety of travel, health, and spirituality brands that also have similar demographics.
Mequoda has now become an industry leader in promoting and executing Email Exchanges with like-minded partners.
“Building a new media brand like We Like Sewing from scratch is a heavy lift,” says Nicholas. “We are following all of our best practices around search engine optimization, social media optimization, and paid media campaigns. At the end of the day, our Email Exchange program is far and away our biggest source of new audience members.”
About We Like Sewing, a brand of Mequoda Publishing Network: We Like Sewing is the premiere resource for sewists and quilters of all skill levels. Each issue of We Like Sewing provides avid sewists and quilters a wide array of projects for home décor, gifts, quilts, clothing, and accessories — all with patterns, tips, and tutorials to make each project easy to execute. We Like Sewing launched in December of 2021 as a rich resource for sewists and quilters of all skill levels, with inspiring patterns, step-by-step tutorials on special sewing and quilting skills, reviews of sewing and quilting trends and recommendations of tools of the trade.
About Mequoda Publishing Network: Mequoda provides actionable ideas, inspiration, and advice for gardeners, cooks, and crafting enthusiasts—with the goal of improving their lives and increasing personal enrichment and enjoyment. We operate five multiplatform consumer brands, including six magazines, 28 email newsletters, and more than 100 digital books. We partner with dozens of sponsors to help them market their products to our audiences.
For nearly two decades, Mequoda has explored and expanded the evolving art and science of multiplatform publishing and marketing. With in-depth research, aggressive testing, and cutting-edge strategy, Mequoda has developed a reputation as an industry leader for building and operating multiplatform communities that serve, engage and delight consumers, sponsors, and affiliates.
Contact: To become a sponsor or marketing partner with any of our publications, or to speak with a member of our team, please contact Christy Page at Christy@Mequoda.com or (781) 556-1006.