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Designing Your Online Store

The design of your online store is crucial to selling products. It needs to be clean and easy to navigate or potential customers are likely to get frustrated and leave.

Beyond a clean, manageable design, there are different ways of creating your online store. For instance, some retailers incorporate search engine optimized content to help

The design of your online store is crucial to selling products. It needs to be clean and easy to navigate or potential customers are likely to get frustrated and leave.

Beyond a clean, manageable design, there are different ways of creating your online store. For instance, some retailers incorporate search engine optimized content to help rank in search engines. Others allow for on-page comments, typically about the products on page, to also help in ranking.

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Beyond those options, your products should be clearly listed and defined. Numerous tests should be conducted in your online store to assure all sales can be conducted and your payment service works properly.

The Mequoda Development team has created custom WordPress-based stores for Gold Member clients. If you need a properly functioned, well-designed online store that follows best practice for retailing online, contact Kim Mateus via email or by phone at 401-293-0401 to discuss consulting options.

By Amanda MacArthur

Research Director & Managing Editor

Amanda is responsible for all the articles you read on the Mequoda Daily portal and every email newsletter delivered to your inbox from us. She is also our in-house social media expert and would love to chat with you over on @Mequoda. She has worked with Mequoda for almost a decade, helping to evolve the Mequoda Method through research, testing and developing new best practices in digital publishing, editorial strategy, email marketing and audience development. Amanda is a co-author of our four digital publishing handbooks.

Co-authored handbooks:

Contact Amanda:

Contact Amanda via email at amanda (at) mequoda (dot) com, @amaaanda, LinkedIn, and Google+.

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