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Subscription Website Publishing

No cost copywriting lesson from a wildly successful membership website publisher

Jim Laube publishes one of the most successful special niche membership websites on the Internet at RestaurantOwner.com. There are a lot of reasons for his success, including that he is an authority on his topic and a very savvy marketer.

Jim Laube publishes one of the most successful special niche membership websites on the Internet at RestaurantOwner.com.

There are a lot of reasons for his success, including that he is an authority on his topic and a very savvy marketer.

One of the quickest paths to success is finding experts and modeling their performance.

If you want to get inspired by a master copywriter, just visit his site and jot down the headlines. I’ll bet they’ll spark some ideas on articles you could write for your own member site.

 

Headlines that capture your interest

For example, here are some recent Restaurant.com headlines:

  • DOWNLOAD: New Restaurant Opening Manual

     

  • Do You Need a Cash Register or POS System, and What’s the Difference Anyway?

     

  • ONLINE SEMINAR: Financial Best Practices

     

  • DOWNLOAD: Restaurant Startup Checklist

     

  • Tips from a Restaurant Reviewer

     

  • Leasing Essentials For Restaurant Operators: What you need to know to protect your business & get the best terms

     

  • Planning the Opening of Your Restaurant: Unless You Have Your ‘Ducks in a Row,’ Opt for a Soft Opening

     

  • How to Get All the Customers You Will Ever Need for Your Restaurant

     

  • DOWNLOAD: Training Manual Templates

     

  • Seven Ways to Halt Receiving Losses

     

  • Having Bartender Woes? Put Those Days Behind You

     

  • How to Get Discounts of Up to 90% When Buying Advertising for Your Restaurant

     

  • The Top 10 Myths of Restaurant Profitability

 

The possible SWEPA equivalent

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So, if we followed Jim’s lead, here are the headlines of features that SWEPA could develop for its members.

  • Download: New membership website start-up manual

     

  • Does your site need a credit card merchant account or a gateway provider and what’s the difference, anyway?

     

  • Online seminar: Best information product development practices

     

  • Download: Membership website startup checklist

     

  • Tips from a veteran online information product shopper

     

  • Merchant account essentials for subscription websites: What you need to know to protect your business and get the best terms

     

  • Planning the launch of membership website: Unless you have your ‘ducks in a row,’ opt for a soft launch

     

  • How to get all the subscribers you will ever need for your online newsletter

     

  • DOWNLOAD: Membership website design templates

     

  • Seven ways to halt membership resignations

     

  • Having content creation woes? Put those days behind you

     

  • How to get discounts of up to 90 percent when buying banner advertising for your website

     

  • The top 10 myths about making money online with information products

 

Modeling what works

One of the quickest paths to success is to find experts and model their performance. Of course, this is easier said than done.

But the strategy is sound. If you identify people or businesses that are performing at a high level, and you can observe and codify what they do, you have a reasonable expectation that, if you follow their recipe, you can achieve a similar result.

Successful sites like RestaurantOwner.com provide both instruction and inspiration for aspiring membership website publishers.

By Peter A. Schaible

Peter has worked with Mequoda's consulting clients to create keyword-rich, search-engine-optimized, rapid conversation landing pages, sales letter landing pages, and other written components of Mequoda System websites.

"If your website can't be found by Google, or isn't ranked highly in Google search results, it virtually doesn't exist," he says.

An experienced direct response advertising copywriter prior to the Internet, Peter was an early convert to the research pioneered by Don Nicholas and the discovery of the Mequoda System. Today, Peter is an enthusiastic evangelist for - and teacher of - the Mequoda System strategies, techniques, tips and tricks that work to increase product sales and profits for online publishers.

For more than 20 years he has been president of SunDance New Media, his own marketing communications consulting firm. Prior to its merger with Mequoda in June 2005, Peter was executive director of the Subscription Website Publishers Association and editor of its website, which published nearly 500 of his articles and interviews.

Read Peter’s posts here.

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