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Tips for Creating Successful Mobile Apps

Identify the uniqueness of mobile apps

Mobile apps can greatly impact the way people interact digitally while on the go.

Due to the popularity of digital devices, mobile apps are a game-changing component for online publishers and content marketers.

Identify the uniqueness of mobile apps

Mobile apps can greatly impact the way people interact digitally while on the go.

Due to the popularity of digital devices, mobile apps are a game-changing component for online publishers and content marketers.

However, since mobile apps are new to the market, there isn’t the same understanding about them as there is for web design.

There are a handful of best practices for mobile app design from Paul Myers, the CEO of Bappz, which were published on Mashable today.

The five pitfalls listed include:

  1. Don’t Over-Promise and Then Under-Deliver
  2. Don’t Let Your App Lapse
  3. Don’t Try to Be Something You’re Not
  4. Only Release It When It’s Ready
  5. Don’t Over-Think the Development

For additional commentary from the original author on this list of pitfalls to avoid while developing a mobile app, take a look at the article from Mashable.

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By Amanda MacArthur

Research Director & Managing Editor

Amanda is responsible for all the articles you read on the Mequoda Daily portal and every email newsletter delivered to your inbox from us. She is also our in-house social media expert and would love to chat with you over on @Mequoda. She has worked with Mequoda for almost a decade, helping to evolve the Mequoda Method through research, testing and developing new best practices in digital publishing, editorial strategy, email marketing and audience development. Amanda is a co-author of our four digital publishing handbooks.

Co-authored handbooks:

Contact Amanda:

Contact Amanda via email at amanda (at) mequoda (dot) com, @amaaanda, LinkedIn, and Google+.

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