Articles by Kim Mateus

What is a Subscription Marketing System?

What is a Subscription Marketing System?

Did you know that a sunflower is not just one flower, but more than a thousand small flowers, all stuck together on one head and a single stalk? Even what  
How Much Should You Invest in Your Membership Website?

How Much Should You Invest in Your Membership Website?

Few things fascinate subscription website publishers more than the relationship between cost and revenue for the various operational centers inside their business. We have long known for instance, that editorial  
How to Price Your Magazine Membership

How to Price Your Magazine Membership

We've discussed  how savvy publishers are combining their legacy magazine subscriptions with magazine libraries to create magazine memberships using the Internet. Now we'll we take a look at how publishers can use contrast pricing and  
7 Ways Haven WordPress Goes Beyond WordPress

7 Ways Haven WordPress Goes Beyond WordPress

Back in 2007, we selected WordPress as the foundation for what has become one of the publishing industry's most robust membership publishing platforms—Haven WordPress, the ultimate customer experience management system  
Does Your CMS Do Everything You Want?

Does Your CMS Do Everything You Want?

Everyone seems to claim to be an online publisher these days. But for us real publishing professionals, having the right tools—the right CMS—to publish your content easily, affordably, and so  
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