Articles by Kim Mateus

Create Better Vanity URLs: 8 Dos and 6 Don’ts

Create Better Vanity URLs: 8 Dos and 6 Don’ts

Follow these landing page guidelines for your vanity URLs so that people can both remember you and find you organically You know the importance of landing pages, but it's completely possible  
Website Masthead, Nameplate or Header?

Website Masthead, Nameplate or Header?

A funny thing happened on the way to today's post. While doing keyword research to discover what you, our audience, call the top of your website, we found some disagreement.  
Increase Your “Stop Rate” to Sell More Subscriptions

Increase Your “Stop Rate” to Sell More Subscriptions

If you look at Shorenstein Center and Lenfest Institute's Digital Pay-Meter Playbook, you'll discover that one key metric you can measure, which identifies high-performing publishers, is your "stop rate." Your stop rate is  
How To Find the Best CMS for a Magazine

How To Find the Best CMS for a Magazine

There's no such thing as a one-size-fits-all content management system. The best CMS for a magazine should be built with a publisher in mind. After all, you have a different  
Mequoda Acquires GreenPrints Gardening Magazine

Mequoda Acquires GreenPrints Gardening Magazine

We are thrilled to announce that as of November 1, we have acquired GreenPrints gardening magazine in a complete asset-purchase agreement with GreenPrints founder Pat Stone. Acquired assets include GreenPrints  
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