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Author: Kim Mateus

EVP, Mequoda

Kim Mateus

Chief Strategy Officer

Kim Mateus is Chief Strategy Officer for Mequoda Systems and the Mequoda Systems Content Network where she oversees strategic planning for the organization's 200 plus premium subscription products. Over the past decade, she has guided the development of more than 20 subscription marketing systems including I Like Crochet Network, New England Network and Your AAA Network. She and her team maintain an exhaustive best practices database of subscription marketing techniques and business processes that she uses to advise her clients and optimize the more than 60 websites that make up the Mequoda Systems Content Network. Kim is a frequent speaker at industry events and serves on the board of the Specialized information Publishers Association.

Most Recent Article

This Simple Change to Your Unsubscribe Page Will Keep Email Subscribers Longer

When is the last time you looked at your unsubscribe page? If you have a high unsubscribe rate and your answer isn’t “recently” then it’s time you reviewed what people see when they try to unsubscribe from your email newsletter.   Continue