Articles by Kim Mateus

Meet Today’s Email Marketing Experts

Meet Today’s Email Marketing Experts

You might be wondering, how does one become an email marketing expert? And how can these experts tell you how to run your company more profitably, without ever having walked  
You’ve Been Gifted $500 Today!

You’ve Been Gifted $500 Today!

As a reader of Mequoda Daily, you’re eligible to receive $500 off your registration to our Email Marketing Secrets: 2020 Workshop on May 20-21, 2020 when you accept our invitation  
What is a Subscription Marketing System?

What is a Subscription Marketing System?

Did you know that a sunflower is not just one flower, but more than a thousand small flowers, all stuck together on one head and a single stalk? Even what  
How Much Should You Invest in Your Membership Website?

How Much Should You Invest in Your Membership Website?

Few things fascinate subscription website publishers more than the relationship between cost and revenue for the various operational centers inside their business. We have long known for instance, that editorial  
How to Price Your Magazine Membership

How to Price Your Magazine Membership

We've discussed  how savvy publishers are combining their legacy magazine subscriptions with magazine libraries to create magazine memberships using the Internet. Now we'll we take a look at how publishers can use contrast pricing and  
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