Articles by Kim Mateus

The Anatomy of Modern Magazine Website Design

The Anatomy of Modern Magazine Website Design

We noted a couple of weeks ago that the folks at Yankee magazine had passed the 25,000 mark on their new all-access membership program. This program features their amazing digital  
How Much Should You Invest in Your Membership Website?

How Much Should You Invest in Your Membership Website?

Few things fascinate subscription website publishers more than the relationship between cost and revenue for the various operational centers inside their business. We have long known for instance, that editorial  
Six Ways We Can Help You Succeed Now

Six Ways We Can Help You Succeed Now

Since you're reading this message, you probably have some idea of how our organization helps publishers plan, develop, operate, and optimize successful website systems. We thought we'd take a few  
How to Price Your Magazine Membership

How to Price Your Magazine Membership

We've discussed  how savvy publishers are combining their legacy magazine subscriptions with magazine libraries to create magazine memberships online. Now we'll we take a look at how publishers can use contrast pricing and  
What is a Subscription Marketing System?

What is a Subscription Marketing System?

Did you know that a sunflower is not just one flower, but more than a thousand small flowers, all stuck together on one head and a single stalk? Even what  
FREE Advice Now About Membership Marketing

FREE Advice Now About Membership Marketing

You’re familiar with the growth and prominence of the membership economy—you can see it daily as you interact with Amazon, Netflix, Blue Apron, or even your local gym. And luckily,  
The 3 Most Profitable Subscription Website Business Models

The 3 Most Profitable Subscription Website Business Models

Creating the best subscription website business models starts with understanding your minimum information units—both the free minimum information units you'll use to build a loyal audience, and the premium minimum information  
5 Pandemic-Proof Online Business Models

5 Pandemic-Proof Online Business Models

As the global pandemic churns on and we're all getting used to working from makeshift offices, homeschooling, and abundant video conferencing, we thought we'd dedicate today's post to shining a  
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