Digital Magazine Publishing posts focus on the digital revolution that is taking place for magazines, and how to create the best digital magazine publishing experiences for your subscribers and members.
Digital magazine publishing tips from around the web
If you’ve already worked out the formatting, design and content structure of your digital magazine publishing efforts, then it’s time to consider some aligned essentials. Digital magazine publishing success relies on having great content and finding the most devoted audience members.
The following five digital magazine publishing essentials focus
Have you considered this potential digital magazine publishing revenue stream?
What are you using your tablet for? Many are spending evening hours with their mobile devices, reading news and browsing the Internet. This habit alone creates some possibilities for digital magazine publishing success.
The Digital Publishing Bootcamp will kick off in New York City next Tuesday, July 17. If you already have your seats reserved, you’re probably preparing questions to ask during the three-day program.
How presentation is evolving to make life easier for digital magazine consumers
Digital magazine publishing success relies on consistent adoption by audience members. In order to do this, connections need to be made, and steps benefitting the customer need to be taken.
Below, there are three advances taken by publishers who are focusing on providing the right
From print publishing to digital magazine publishing, a blog can be hard to start with a good strategy behind it
Some publishers are only familiar with providing content. They don’t necessarily understand how to share content in a blog that’s open to the entire Internet in hopes of building a robust audience.
To facilitate the creation of
Being on top of consumer metrics wasn’t always a strong point for print publishers. Sales and reviews have been used to gauge interest, but metrics are now being used in new ways throughout the digital publishing landscape.
The foray into digital provides the chance to look at engagement numbers that publishers never had at their disposals
The road to digital publishing success is long, scenic, and freshly paved. With the help of a vibrant online community and growing markets of smartphones and tablets, publishers are regaining hope for content creation, sales, and distribution.
By now we realize it can be difficult to wrap your head around digital magazine publishing. There are a
Enlightening commentary from two significant industry experts will enhance your Digital Publishing Bootcamp experience
The Digital Publishing Bootcamp will provide a lot of data, tips, and insight over its three-day duration. However, not all of this content will come from Mequoda Group. We’ve brought experienced industry members into the fold to provide additional insight on digital
Pure digital magazine publishing continues to grow amid digital medium expansion
Last week we shared a few stories on the growth of digital magazine publishing, which includes the transition away from print for a few publishers.
As lovers of legacy print media, we don’t like to see print magazines disappear from the marketplace. However, we can understand
There’s something interesting going on online. As long-form journalism finds a place and an audience digitally, there appears to be strong interest in succinct writing as well.
Take a look at Twitter, for instance. There are nearly 3 billion tweets produced each week – all of which are 140 characters or less.
A lot can be said for in-person events. You not only get the direct insight from the event leader, you get to hear questions asked by other individuals in attendance. Asking your own questions of the group, and meeting people within your industry provide an invaluable experience.
While sifting through some testimonials from our Mequoda Summit
Digital magazine publishing help comes from new devices and more publications
We can see the evolution of digital publishing when new products form and significant players enter the marketplace. It brings a new life to the environment around us, and almost provides a sense of security as we realize others are committing to making digital work
Insight from the OPA spurs tips on digital magazine publishing
If you think about all the types of digital content that exists, would you expect tablet owners to be buying digital magazines more than eBooks, digital newspapers, movies or TV shows? If not, you should. According to OPA’s new survey, magazines are the top form of
What activities are tablet users engaging in?
A new survey from the Online Publishers Association (OPA) entitled “A Portrait of Today’s Tablet User – Wave II” uncovers a variety of trends and behaviors associated with tablet users.
Do you know from your own surveys what activities are most popular with tablet crowds? According to OPA, 94 percent
With only one week to save and 12 seats left, Mequoda announces digital publishing luminary Jim Spanfeller as Bootcamp commencement speaker
Being a premier digital publishing event requires serious attention. Beyond polishing our content and preparing the most compelling up-to-date information, we’ve decided to bring another experienced publisher along for the ride.
Digital magazine publishing stands firm as circ numbers and advertising revenue expect growth
Advertisers see the value in online audiences, and digital publishers will help them tap into these audiences.
As PricewaterhouseCoopers points out, “global entertainment and media spending on digital advertising and consumer formats increased by 17.6 percent in 2011.” This is a significant increase for
Some reputable industry researchers believe tablets have reached a critical mass
For the digital magazine publishing industry, an increase in tablet ownership is quite favorable. The larger population of tablet owners, the bigger the potential is for digital magazine publishers, and brands offering other digital products.
News on Twitter and Facebook show potential for advertising, traffic driving
I’ve been saying for a while that Twitter is, by nature, a publisher’s true friend. It is a micropublishing avenue for succinct copy, and the promotion of aligned content. Plus, when used properly, it can be very helpful in driving more traffic to your website.
A
The Adobe Digital Publishing Suite made the initial ascent into digital magazine publishing easier for digital publishers. Now, updates have been made to Adobe DPS, which may make the software even sweeter.
From its inception, Adobe was focusing on helping digital magazine publishing work easier on tablet devices. Their reach, however, has changed a bit as
From the seven pillars to publishing digital magazines and streamlining digital asset workflows, the three-day Digital Publishing Bootcamp covers all areas related to digital publishing success.
The time to register is here, as seats quickly fill up and we get closer to the end of early bird prices.
For the digital publishing professional seeking insight on the
3 stories about digital publishing that are bound to get publishers’ attention
Every week we write about the digital publishing industry for a few main reasons.
First, it is our mission to help print publishers transition into the digital age. As an unfamiliar ground to many, we share strategies for utilizing their legacy content to build new
Retaining online audiences requires an emotional touch
Even as a digital native, I occasionally find it difficult to comply with the digital landscape. In the pursuit of engaging content, it’s possible to end up on websites that feel completely dead. They are uninspiring, cold, and too digital.
As digital magazine publishing continues taking form, there is an
In case you missed the news, as of August 1st, 2012, Google Website Optimizer will no longer be available as a standalone product.
Changes like this aren’t new in the world of Google (I still lament the killing of the Google Wonder Wheel). However, the capabilities of Google Website Optimizer, which has been used by an
New data shows the potential behind eBooks
According to the 4th Annual eBook Survey of Publishers, conducted by Publishers Weekly magazine and Aptara, there’s a major increase in eBook revenue.
As reported by Virtual Strategy, the survey revealed “a 100% year-over-year increase in the number of publishers making greater than 10% of their annual revenues from eBooks.”
Tablets are leading to interesting digital magazine publishing engagement from users
Digital publishers have been looking for clear indications on how audience members are using tablets to interact with their content.
With the same hopes, I looked at a few of our own stats in addition to looking at the information shared by other reputable sources around
If you’re starting a new digital magazine publishing business, consider these tips
Beginning any business can be daunting. Digital magazine publishing businesses are certainly no difference, although there are tips and strategies for launching your online business.
The following tips are offered to help while planning your online business launch.
Digital magazine publishing takes on a new revenue opportunity
It was a bit groundbreaking when Next Issue Media announced all-access pricing in April. The service is currently only available on Android devices, and offers access to over 30 popular titles. Supposedly, iPad will be available in the future.
Following suit on the all-access model is AnyTime, offered
What will digital magazine publishing apps look like in the future?
What comes to mind when thinking about the first generation of apps? Over the past four years, we’ve seen this technology change the way mobile devices are used. Digital magazine publishers and brands have developed apps and placed them in digital app stores for the
5 ways to monitor and optimize your digital app publishing activities
Digital magazine publishing apps will not sell themselves. It may be unfortunate, but they do not exist under the pretext of ‘build it and they will come’. There is no lack of competition with the sheer volume of apps in digital stores. Hoping that people
Some links are certainly better than others. Any SEO will tell you that a link from a reputable site, organization, or government entity will be more favorable than a link from a site containing black hat SEO, or worse (like malware).
Link building is one popular method for increase website traffic. When done correctly, it can
The future cannot be easily predicted, but current observations can be made to help design a picture of the digital future that may not be too far from reality.
For instance, we knew the mobile Internet and mobile devices were going to have an impact on publishers. We just didn’t realize how impactful it would be
It’s the “social” in social media that makes it so effective. Consider how the always sassy and witty @ColonelTribune has built a following of more than 807k followers as compared to its more corporate counterpart @ChicagoTribune with just 83k followers. While both accounts are run by The Chicago Tribune, the Colonel plays the role of
Beyond the followers of your content, Twitter is its own community. People use the social network to share and consume information. As a digital publisher, you are a valuable source of information that people want to hear and learn from.
Digital publishers who are new to Twitter should consider these six core goals, which dictate your
Digital magazine publishing can succeed with the help of well-designed apps
Digital magazine publishing relies on app and tablet success. Fortunately, these two markets are growing quickly; global tablets are predicted to reach 760 million by 2016 and digital publishing apps are expected to account for 80% of app downloads in 2016, alongside games, social networking,
Most app producers will not make money off their product. In fact, 80% of respondents in App Promo’s First Annual Developer Survey said that they don’t generate enough revenue to support a standalone business.
However, publishers who have other products and revenue streams may be able to leverage their existing audience into engaging with their app.
If you want an app to be successful, it needs to be marketed
I’ve been asked before about the costs associated with developing apps. I really don’t love giving the “it depends” answer, but that is really the best answer.
Some major agencies charge tens of thousands of dollars for custom apps that encourage a high-level of
According to Forrester, 760 million tablets will be in use worldwide by 2016. Yet many publishers do not have a tablet publishing strategy in place.
How can legacy publishers succeed in digital magazine publishing, or use eBooks as an additional revenue stream if they do not have the big picture figured out? There isn’t a lot
A look at quickly growing app categories
Not every medium will work for every digital publisher. Some digital publishers focus solely on their written content – be long-form editorial or fiction.
Other publishers have the digital revolution to thank for their expansion into becoming a more complex media company. This type of digital publisher is already transitioning
We are all familiar with Apple’s reign atop the tablet market. They were the first to enter with the iPad, and have continued to dominate as they upgrade the device for public consumption.
Towards late 2011, the Kindle Fire started making waves. In the fourth quarter of 2011, 4.8 million Kindle Fires were shipped. The impressive
The Digital Publishing Bootcamp is characterized by the comprehension of all its parts
There isn’t only one piece to digital publishing that has to be understood. From how your going to create the best content, to how your going to distribute it to mobile devices, there is an entire digital strategy that needs to be
Consumer confidence appears high with tablet devices
Tablets play a major part in making a digital revenue stream viable for publishers. Recent statistics have shown that digital publishing apps are one of the main sales destinations for tablet owners.
eBooks also present a relevant digital revenue stream. The market has seen tremendous growth as sales have increased
The digital e-reading market just got a little more interesting as Barnes & Noble recently announced a strategic partnership with Microsoft.
Consumers have the opportunity to benefit from this partnership, as a Windows 8 application will be used for Nook. This will provide “one of the world’s largest digital catalogues of e-Books, magazines and newspapers to
When the iPad was originally released, it marked the beginning of the tablet competition. Since that time, other devices have reached the market, including Kindle, Nook, and Android-powered tablets.
Today, we are seeing new life in the market as it’s been reported that the Kindle Fire has captured half of the Android Tablet Market.
Over the last decade, our consultants have seen many publishers fail in building an audience, and a viable business, online. We hate to see it, we really do. But we need to pay attention to these instances so we can report it to our clients and tell them what not to do. That’s typically a
The Digital Publishing Bootcamp will provide an exclusive look at survey results from digital natives
Positioning your business to satisfy the media consumption habits of digital natives – those born after 1980 – is critical to sustaining success.
And regardless of the technological adoption that has taken place with many digital immigrants, digital natives are still a
Digital publishing is a main category for tablet app buyers, reports ABI Research
When digital publishers started targeting smartphone users, there was an opportunity to bring digital content to a highly portable environment. However, digital magazine publishing has not flourished on smartphones. The size of the devices and the digital content itself don’t seem to be
Before diving down into the changes behind the digital revolution, you need to understand the foundation of it. There are fundamental decisions that need to be conceptualized, then planned out. Creating a detailed plan makes success more likely for those embarking on digital magazine publishing.
Our Digital Publishing Bootcamp is a multi-day intensive for publishers, CEOs,
Adobe’s Creative Cloud subscription service offers digital publishers the chance to try an array of tools from Creative Suite 6, including Digital Publishing Suite Single Edition – the program responsible for delivering digital magazines to tablets.
Beyond Digital Publishing Suite and the other classic programs like Photoshop, InDesign, and Illustrator, the Creative Cloud includes Adobe Muse
There is often news to share relating to the digital publishing environment
From new online strategies to digital magazine subscription statistics, the amount of information that comes forward for online publishers can help streamline their efforts and lead to increased success online. And amidst new Forrester predictions that 760 million tablet devices will be installed by
Selling a digital subscription to a magazine app is the game plan for many digital publishers as it brings them continuous revenue. However, one-off digital products in the form of apps can be another way to pique the interest of subscribers and non-subscribers alike, while creating multiple opportunities to generate revenue.
With one-off apps, publishers can
