Digital Magazine Publishing posts focus on the digital revolution that is taking place for magazines, and how to create the best digital magazine publishing experiences for your subscribers and members.
Apps have been touted recently as the beginning of the end for physical media. Although I don’t necessarily agree with that, they play a major part in the evolution of the digital footprint.
The variation in app creation is an interesting feature of these digital products. Apps can be free, or premium editions costing money. They
Bob Kaslik shares five keys for digital publishing success
Few people know more about digital publishing and marketing than Bob Kaslik. Since 2008, he has managed the creation, operation, and optimization of 10 robust digital publishing communities including Interweave’s flagship Knitting Daily.
On April 11, Kaslik joined eight other industry professionals in the Mequoda Digital Publishing Hall
Three changes the digital publishing industry must recognize
We’ve seen a lot of changes from being in the online business and digital publishing markets since the early 2000s. When we first began teaching publishers about developing audience’s online, social networks like Facebook and Twitter weren’t around. At that time, blogs were the main source of social
The IBM Institute for Business Value recently released a report entitled ‘Beyond Digital: Connecting media and entertainment to the future’.
The report was compiled to help media and entertainment companies understand audiences better. As the opening sentence of the executive summary states, “The new behaviors of connected consumers – which include social viewing, distracted viewing and
While there were dozens of great ideas circulated at last week’s Mequoda Summit in Colorado, one in particular was so simple it stands out in my mind.
John Bolton, group publisher at Interweave, has been negotiating, if you could call it that, with Apple, Zinio, Barnes & Noble and other digital affiliates.
As he points out, the
A recap of informative pieces on digital magazine publishing
Digital magazine publishing is experiencing changes, including a Hulu-like model for unlimited digital magazine consumption. Major magazine publishers, who have partnered to create this venture, are leveraging this new app.
Next Issue Media released an “all-you-can-read” app that gives users the opportunity to consume all the digital magazine
A look at digital publishing changes and a glimpse into the future
This summer alone has seen some major changes that can affect the digital publishing industry. Although some of these changes won’t directly impact digital publishers, these changes may certainly change the way they operate by putting a focus on the Internet community. Let’s take
Measurement needs to remain as a central part of online business development
The Mequoda Summit West 2012 kicked off yesterday in Lakewood, CO. The day was full of insight from an array of diverse publishers who are active in the digital transformation.
During the Summit’s introduction, Don Nicholas, CEO of Mequoda Group, shared a very important notion.
Using the Google Keyword Tool to determine audience interest
Gail and I just moved into a new house in a new neighborhood. We’re only about a mile from our old house, and still in the town that we’ve lived in since 1987. Still, everyone I meet is new to me. Once or twice a day, I’ve
The MPA Tablet Metrics Task Force recently announced new guidelines for tablet metrics
The action was taken to better serve advertisers while attempting to create consistency among digital magazine publishers.
In addition to tablet metrics guidelines, the group created a common set of definitions and decided when data should be released.
The MPA Tablet Metrics Task Force consists
Don’s recent article reminds me of some recent data digital publishers will love. According to Pew Internet & American Life Project, 21% of American adults have read an e-book. For the e-book publishers in the group, have you seen similar results from your own data or sales?
The summary for this study brought up another important
Who will benefit from Google Consumer Surveys?
The major players in online business – Google, Apple, and Amazon – have two theories of thought on content. Apple and Amazon believe that premium content should come at a cost. These two retailers have developed successful online stores that have led to billions in sales.
Google on the other
Publishers today have a complex mix of digital opportunity at their fingertips. Complexity is familiar to publishers – from the intricacies of printing and distributing physical products, to harnessing the newfound power of digital.
With the opportunities of digital publishing comes a lot of clutter. Not every new digital trend will be valuable to your brand.
Developers and publishers engaging in digital magazine publishing through Apple’s App Store need to know these new statistics
With the iPad taking the lion’s share of the tablet market, most publishers creating digital products have focused on developing for iOS and the Apple App Store.
Recent data from Distimo provides insights on the value of selling digital
Digital publishers have seen apps come along that provide the option to publish digital content while also serving as a digital newsstand. Zinio and Apple’s Newsstand app are perfect examples.
However, there is another competitor, offering free and paid publications through its app as well.
The Mequoda Summit West 2012 features a Master Class dedicated to revenue generation
Generating revenue is always on the minds of CEOs, investors, and managers, but their thought process may not always be completely focused. With opportunities growing and changing online, some strategies for generating revenue may suit particular publishers better than others. Knowing the options
Today’s live webinar – Seven Pillars of Digital Publishing Success – features a section on shareability. This pillar dictates the many ways that digital publishers can reach new audience members by spreading content through different platforms.
For multiplatform publishers, the shareability factor isn’t only for digital products; traditional print products, like books and magazines, have a
Integrated digital publishing has evolved exponentially in a short time. The first major tablet to reach the market, the iPad, was released less than two years ago. Now, Forrester is predicting that 112.5 million tablets will be in the hands of US consumers by 2016.
4 digital publishing stories you may have missed recently
I’ve been tracking related to digital publishing for months. In late 2011, the term, and closely aligned terms, retrieved a couple of responses each day. That number has quadrupled lately, as the digital magazine publishing industry has more news to share, and is optimizing their content for
Seminars by banks prove popular, and bilingualism helps us think better
Small businesses in the U.K. have found an ally of late in banks. The New York Times reported yesterday of a “ThriveOnline” seminar held by Barclays “to explain how best to buy Google ads and create a profile on Facebook to promote their companies.”
The Facebook Timeline isn’t official until March 30th, but most businesses have early access at this point and are able to design and even publish right away. Last week I rolled over the new advertising opportunities Facebook will be offering soon, but there’s also an entire new fan page design to work with that your
With so much bad information in the marketplace, many publishing industry CEOs are making bad decisions about their digital magazine publishing strategies
I had the pleasure of spending the evening recently with a group of publishing industry colleagues – most of them company CEOs. Unsurprisingly, the conversation turned to digital publishing, digital newsstands, and the programs
If 18-25 year olds are a popular audience for your content, you will be happy to hear that, according to Pearson Foundation, tablet ownership is up three times among college students.
Tablets, the most valuable tool for digital publishers, are believed to replace textbooks within the next five years, according to those students surveyed.
Digital magazine publishing success requires a broad footprint that audience members are aware of
The number of digital magazine sales continues to increase. Recently, Cosmopolitan became the first Hearst Magazine brand to reach 100,000 paid individual subscriptions. Cumulatively, Hearst has sold over a half million digital subscriptions, and expects to hit one million by 2012’s end.
Conde
This is an important week for all the potential attendees of the Mequoda Summit West 2012. This Friday, March 16th, is the day our early bird pricing expires. If you are planning on attending the two-day Mequoda Summit West 2012 in Lakewood, CO, registering this week will save you hundreds of dollars.
Beyond the discount, the
How does your audience prefer to consume content?
Some digital publishers have it all figured out. They know their audience, it’s been the same for decades, and although some have taken to social media, not too much else has changed.
Does that scenario look familiar to you? Or does it look completely foreign?
Diving into ebooks can be profitable with right moves
A colleague friend and I used to have a running dialogue at the last place we worked, usually after a very long, busy day. “How does ‘our company’ make all its money?” we asked each other. “One word. Volume.” It appears that Canada’s National Post has
Five expectations for hiring staff in a modern media company IT department
I suppose most people my age in the IT industry have a favorite character from the original Star Trek. When I was 12, I wanted to be the chief engineering officer for the Starship Enterprise. I love watching Montgomery Scott push his ship to
Not all digital publishers have the opportunity to staff their own IT department. This is especially true for very niche publishers operating with a small internal staff.
However, to succeed in the digital magazine publishing world, frequent updates to your website are needed. And if it isn’t major changes to layout or ecommerce, it’s typically the
The demands of digital publishing websites today is much different than five years ago
Do you like the way your website looks? If so, don’t get too attached to it. Your website will continuously change to meet your customers needs, and functionality needs of your business.
In order to grow online, digital publishers need their website to
As digital grows, membership strategies are a focus
Three interesting notions came upon me recently.
The first involves creative software superstar Adobe. The company announced that between March 1, 2011 and January 31, 2012, they experienced “over 16 million downloads of digital publications powered by the Adobe Digital Publishing Suite”.
A clear approach will help the long run of digital transformation
Publishers who haven’t stepped into the digital world are facing a few issues.
Costs associated with print products are yielding the results they once did. Circulations are decreasing and production isn’t getting cheaper.
When social conversations are the norm online, you need to be harnessing them properly.
If your audience is inclined to share their time with you via social media, you need to be providing them with valuable insight. This can be in the form of educational information, or simple pieces of a conversation. Asking questions of your
A customized WordPress plug-in helps facilitate email reward programs
How are you tracking the transactions that take place through your website?
You obviously need to be doing so to make a segmented list of buyers and non-buyers, which is the start to offering lifecycle email campaigns.
How a single plug-in can help your audience development activities
The audience that develops around your content does so one main reason: they find alignment with the information you provide.
Of course, there is more that goes into this. Audience members want high-quality content. They want it delivered frequently and they want it easily accessible. They want
In a world where mobile Internet is growing rapidly, many websites still aren’t prepared with an acceptable mobile site
There are a few online components that can protect the future of legacy publishers.
Beyond the audience development opportunities of social media, search engine optimization, and link building, there is the ability to utilize new, popular platforms.
You may be thinking that your brand is already activated. After all, it exists, right? However, with all the changes in the digital publishing industry, there is a greater activation that is taking place.
Digital publishers are getting active on tablet devices, displaying their digital magazine content through rich-media and including visual, aural, and interactive components.
The future of digital publishing focuses on automation and an array of platforms
Email is only one of the ways to approach effective communication.
In fact, a fully integrated, holistic approach to a customer experience management system consists of both premium and affinity platforms.
With reported increases in profitability, digital publishing strategies are proving successful
Digital magazine publishing on tablet devices has turned into a weekly topic for us that continue to present new information to share.
We dove into the process of sharing the most up-to-date digital magazine publishing content with you by releasing our Digital Magazine Publishing
Calling all creative entrepreneurs – this information is for you
Has the cloud benefitted you lately?
If you are a creative, but currently lacking some of the tools needed to enhance your visual prowess, then Adobe is preparing to help you out.
Digital magazine publishing is taking off; where will it lead?
With the direction the digital publishing market is headed, it appears digital publications are here to stay. We will likely see new devices reach the market and more editions take shape.
However, attention still needs to be given to the creative process and audience acceptance of digital
Some digital publishers discover relevant information by surveying their audience
The publishers who survey their audiences and do not experience the survey results they expect may be asking the wrong questions.
For instance, your audience may be more apt to respond when you explain to them that the data you’re looking to collect has the ability to
The iPad, like most publishing digital platforms, offers publishers many metrics that can be managed for business optimization
On Sunday afternoon, I found myself leaning back in my favorite easy chair reading on my iPad. As a publishing consultant, this activity has both a professional and leisure time component for me. I won’t bore you with
Looking to the future and acting upon it now
Thus far, content publishers have been actively discovering the best practices for digital content marketing. They’ve been analyzing their publishing assets and experimenting with how their legacy content could be used to build audiences online.
Much of this process is still the same, but there is another
Watch out app producers, or you may get booted
Is the Apple Store a valued tool in your digital publishing arsenal?
With over half a million apps, it’s safe to say the App Store is an important utility for many companies.
A clear example of the digital publishing’s profitability
Many publishers have been curious about the successes that digital publishing can create. We’ve presented you with some examples in the past, and are bringing you a new example to present the possibilities to you.
Magazine and web publisher Future, out of the UK, has shared the information
There is digital publishing information we’ve come across that’s made digital publishers hopeful
Millions of tablet devices are expected to ship in the coming years. The ownership of digital reading devices has reached 29% for Americans.
More than one in four US consumers own a digital reading device. The time is perfect for digital publishers to
A brief glance at the evolution of digital magazine publishing
What’s there to say about the digital publishing industry? It’s been booming as of late, when prior, it had been lifeless.
Although digital publishing has been around since the 1990s, it had never reached any desirable level of success. Digital publishers were historically offering some amount
3 best practices for increasing website traffic
January 2012 has been a record setting month for Mequoda Daily.
As a small B2B company, it can be hard to reach specific milestones since most are resourced at a smaller level. However, this past month has yielded more significant results than usual, and it is due to some
Independent publishers have been struggling for more than a decade to monetize blogs, portals, and communities; digital books and magazines are changing their Internet business models from sponsor to user driven.
At our recent Digital Content Marketing Bootcamp in New York City, Kim and I were happily surprised at the number of entrepreneurs in attendance. More
