Digital magazine publishers are grabbing ahold of the opportunities in front of them as technology evolves. Today we’re looking at news of these focuses and the continued interest in data solutions.
Category: Digital Publishing Trends
We have seen the popularity of the iPad and similar tablet devices within their infancy. We’ve also seen the mobile device market explode. These trends will continue to evolve. In order to utilize the popularity behind these technological advances, it’s important to know who and what you’re really developing your magazine for. Our Digital Publishing Trends posts capture what’s happening in the digital publishing world.
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The best audience development news highlights new strategies or results on driving more traffic from new audiences. These also involve changes that take place through prominent audience development channels, like Google’s search engine. Today we’re highlighting both of these, including a media company dedicating more attention to referral traffic, and the most recent changes coming
The multiplatform and digital publishing industry experiences a lot of professionals on the move due to the high level of change that exists consistently within it.
Publishing websites have experienced significant changes over the years as subscription websites have evolved along with technology. Digital publishers making strides to provide the best website to their audience keep their eyes to what’s working and the opportunities that become available.
Savvy multiplatform publishers keep an eye out for ways to optimize their audience development strategy when new opportunities arise. Today we’re sharing news on publishers who are adding new elements to their audience development strategies for greater success in the digital publishing landscape.
Digital publishers continue to take steps into new territory for developing content platforms and revenue streams. Others look to changes that are merely tweaks to optimize current programs. Today we have news on publishers taking each route.
Digital publishers will continue to establish and evolve their membership websites as products, tools, and software options lead to successful revenue streams. Today we’re visiting publishers who have made new advances in their subscription offerings recently.
Successful digital publishers are taking the opportunities around them for the betterment of their publications and websites. Today we’re looking at organizations that are using website technology to advance their content towards more revenue.
We begin with The Huffington Post, which has shuttered one of its audience development tools to focus on other ones. MediaPost reports, “The Huffington Post announced it would discontinue its Contributors Platform, launched in 2005.”
Multiplatform publishers continue to reinvent and reenvision their organizations. Today we’re visiting stories from such publishers who are focusing on changes to usher in new opportunities.
Many changes come to publishing websites. Some of these changes include more diverse ways of generating revenue while others focus on new plans for building bigger audiences and driving more traffic. Today we’re looking at publishers who are evolving their websites for the future.
It’s not surprising to see some changes taking place for the digital publishers at Hearst, as it makes Rodale part of its own. However, that’s not the only news of new hires coming from the digital publishing industry. Todays news touches on some key hires at major publications.
Content publishers using social media for distributing information want the most for their time and effort. We have seen Google and Facebook turn attention to publishers by offering article formats for better engagement.
A 2018 resolution for most multiplatform publishers is to increase unique users, overall traffic, and revenue this year.
Publishers are seeing how launching a subscription website is a great way to expand revenue streams. We’ve known that for years and we love seeing these launches continue.
Last year ended with a major push by digital publishers to position themselves differently in the digital landscape. Some acquired companies that make them relevant to a broader audience, while others changed strategies, hired new talented, or adopted new technology.
Using video for audience development is more commonplace for major publishers today and this is leading to big audience gains. Today we’re visiting stories on two major publishers and how video has helped their audience development and marketing options. We also look at important news from Facebook.
Digital publishers have had a busy year and it has been one for the record books. There have been a variety of acquisitions and mergers, even beyond the major deals of Meredith Corp. buying Time Inc. and Disney acquiring Fox’s assets.
The evolution of audience development comes through the evolution of online tools, social networks and communities.
Today we’re looking at some recent news for audience development, including a set of standards being shared by the Media Rating Council (MRC).
Multiplatform publishing companies that have made the digital landscape their home are able to experience advantages that other traditional publishers have not. Doing this, however, requires having the right people with the right places. Today we’re reporting on hires, promotions, and department focus for some digital publishers.
Growth in subscription website publishing continues in the digital landscape because of its success as a revenue stream. Today we’re looking at the evolution of subscription offerings and how digital publishers are being impacted by their decisions to provide subscriptions.
Last week we reported on one of the biggest media acquisitions we’ve seen in awhile as Meredith Corp. bought Time Inc. for $2.8bn including debt. Today we’re visiting some other recent moves by media companies and digital publishers since.
Video has been a tool for audience development and a medium for premium content for years. However, the popularity of this medium continues to grow and new insights are discovered from it. Chatbots are a new tool being used by publishers to connect with audiences differently.
Today we’re reporting on a major publishing acquisition involving a couple of major multiplatform publishers; The acquisition of Time Inc. by Meredith Corporation. We also look at some thoughts on what this means within the greater magazine publishing industry.
New offerings and products are often utilized by publishers working to increase numbers of digital subscribers. Today we’re looking at two publishing that have been placing added focus on their digital audience.
We report on the acquisitions of media companies when they happen because they can mean significant changes for the industry. Today we have three recent acquisitions to share.
Content publishers at Hearst, Time Inc., and Bonnier are creating new partnerships with Alexa, Twitter, and Skype, respectively
We’re seeing some of the biggest content publishers utilizing partnerships to build upon their large online audiences. Today we’re looking at these partnerships and what they mean for the publishers involved.
We begin today with Hearst, who has partnered
Hearst, Vanity Fair, and Porter Magazine are multiplatform publishing organizations bringing in new employees for focused change
One of the most consistent changes we’ve seen throughout the digital landscape is the presence of multiplatform publishing organizations hiring new talent for greater expansion and success. Today we’re reporting on some of the latest industry personnel changes.
Our first
Major subscription website publishers at The Atlantic, New York Times Co., and CNN are putting more attention into subscribers
We’re seeing some of the biggest subscription website publishers reaping the benefits of new memberships and growing circulations. In fact, we even have a story to share today that involves a new paywall being utilized by one
Digital publishers shuttering Gothamist, DNAinfo; Condé Nast closes print side of Teen Vogue; BHG experiences new growth
Movement can happen quickly for digital publishers, especially in a space where evolutions in technology are constant. Today’s news highlights stories from publishers who have closed or lessened their content offerings. We’ll also visit the opposite side of the spectrum by
The millennial demographic is one publishers often wonder about. Considering millennials into an audience development plan is a great idea for publishers, and we’re now seeing some interesting evolutions in the way millennials are paying for news. Yes, you read that correctly. More millennials are subscribing to news, including print, more than we’ve seen before.
Multiplatform publishing options continue to grow for digital publishers. Today we’re looking new strategies being used by publishers for tapping into new revenue streams and audiences.
Publishers of subscription websites are warriors. They constantly work to improve their standings, even when there are forces working against them. Up until recently, social networks and search engines were problematic areas. However, there may be some changes coming to fruition that will help subscription website publishers.
Opportunities for digital publishers develop through new technology and partnerships, even some that appear to be unlikely candidates for a cooperative venture. Today we’re looking at some unique partnerships being offered by digital publishers.
The technology behind digital video has come a long way. Now, the ability for publishers to use digital video as an audience development tool has reached new heights. Today we look at how publishers are using video more, and the changes coming to the medium.
We’re pleased to share news on an acquisition that many in the magazine industry believed was coming. Multiplatform publisher Hearst has agreed to buy Rodale Inc., a publishing company we’ve talked about a lot due to the organization’s propensity to follow much of Mequoda’s methodology.
Today we’re looking at this acquisition and what it brings to
Subscription websites can be a major revenue stream for savvy digital publishers. Today we’re looking at some examples of this from major publishers.
We begin with The Atlantic, a subscription website publisher who is experiencing significant growth with its membership program. Digiday reports, “The Masthead has grown the program gradually, testing it with a small beta
The multiplatform publishers at Meredith and Condé Nast continue to make changes to their teams for maximum potency in the digital age.
We begin today with Condé Nast and the hiring for a major marketing position. MediaPost reports, “Jim Norton, Condé Nast president of revenue and Chief Business Officer, is leaving the company to make
Digital magazine publishers Condé Nast, Rodale, and New York Times fill major roles with new talent
Keeping an eye on Google’s changes is one way digital publishers are able to stay up-to-date on the best audience development strategies for the market-leading search engine.
Today we’re looking at news on changes to Google search that may impact and influence publisher decisions.
Rolling Stone is an iconic multiplatform publication that has been around since the 1960s. After decades of success, the publication has now reached the open market.
Today we’re taking a look at the history of Rolling Stone and what putting this multiplatform publication up for sale means within the publishing industry.
We constantly pay attention to the changes subscription publishers are making to gain ground in the digital landscape. Today we’re sharing stories of three publishers and their methods for expanding and evolving content streams.
Digital magazine content can find great homes online, especially when it’s offered throughout a variety of popular channels.
Today we’re looking at some offerings for digital publishers that are coming from Facebook and Google, as these major social networks continue to work on its relationship and revenue strategy with content.
Publishers are constantly looking for new options for an audience development tool that leads to trackable changes.
Today we’re looking at Google AMP as an audience development tool for Condé Nast. This story is coming directly from an article at Condé Nast.
Multiplatform publishing companies Billboard and Time Inc. make personnel changes; Corporate Board Member Magazine acquired by Chief Executive Group
A morphing environment for some multiplatform publishing companies involves new talent in key positions, as well as assets from other acquisitions. Today we look at both personnel and asset acquisitions from some major publishers.
Change is the only constant the digital publishing industry knows. Beyond the evolution of content online, we’re seeing a variety of changes coming to the digital advertising side of digital publishing. Today we’re looking at some digital media companies that are entering new territories.
Many online business professionals have a love/hate relationship with Facebook. Some love the audience development opportunities from the social giant. Others are discouraged by the marketing response from it. Today we’re looking at a variety of news stories involving Facebook and how these may impact digital publishers.
Our first story looks at the expansion of Facebook’s
We’re seeing changes come to multiplatform publishers, particularly as they work on alignment of digital properties.
Our first story looks at Hearst’s new CTO Michael Dugan, who is coming from Forbes to help the publication’s digital unit. Variety reports, “In the newly created position, Dugan will manage all aspects of Hearst Magazines Digital Media technical organization
Subscription websites offer publishers the opportunity to generate renewable revenue consistently. That’s why we are big supporters of digital subscription models. Today we’re looking at some additional subscription and content offerings by major content purveyors.
As digital publishers continue to iron out their audience and product strategies, the ones doing it the best are seeing growth in areas that matter: digital subscriptions and sales.
Our first story today looks at New York Times and its better-than-anticipated second quarter. WWD reports, “Total revenue for the second quarter of 2017 increased 9.2 percent