Digital newsstands just got an upgrade. Google has decided to combine their Google Currents mobile news application and their Play Magazine app into something called Google Play Newsstand, which competes not so secretly with Apple’s Newsstand app.
Category: Digital Publishing Trends
We have seen the popularity of the iPad and similar tablet devices within their infancy. We’ve also seen the mobile device market explode. These trends will continue to evolve. In order to utilize the popularity behind these technological advances, it’s important to know who and what you’re really developing your magazine for. Our Digital Publishing Trends posts capture what’s happening in the digital publishing world.
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Joanna Coles, editor of Cosmo, recently wrote an article for AdWeek that shares her opinions on digital publishing and printed content.
“Digital disruption has been fantastic for the publishing industry. It’s brought in a new generation of people engaged with our voices and what we have to say, and it’s made everybody have to think on
Another major newspaper is joining the ranks of paid online content by enacting a subscription paywall. Denver Post will be putting up its paywall on December 2.
The Denver Post is owned by Digital First Media, which has also reported that it will be implementing paywalls on all but one of its 75 newspaper websites.
eMarketer has a new report on X + 1’s and Research Now’s new poll that takes a peek at how misaligned our marketing campaigns can be compared to consumer expectations.
Ad Week is reporting that Forbes Media is entertaining offers to sell the company. Lucia Moses writes, “CEO Mike Perlis announced the news in a memo to employees today saying that as a result of the company having its best financial performance in six years, the company has gotten “more than a few” indications of
Parade has been a bit slow to make the digital shift but over the past year it’s made a few different digital publishing moves. Digiday’s Josh Sternberg writes, “In June, the publication revamped its website with a cleaner, more image-heavy design.
America’s Test Kitchen (ATK) is now offering access to all three of its subscription websites for 69.99/year. Gigaom reports, “ATK is offering bundled access to all three of its websites, plus a selection of 1,000 recipes from its cookbooks, for $69.95 per year. That’s a good deal because previously a subscription to just one website
A new study from eMarketer says that 91% of moms – who Forbes holds responsible for “80-90% of all household decisions” and dubs “a very powerful and influential demographic” – use their smartphones for email.
It’s official: responsive web design will not affect your SEO. This message comes straight from Googles Head of Search Spam, Matt Cutts, aka “Our Guiding Light” when it comes to the dos and don’ts of SEO. He posted a video on Googles Webmaster Help YouTube page about a whether or not responsive web design impacted
Publishers were initially skeptical about The New York Times charging for online content. We now see that the paywall has worked beautifully. In the last three months, 28,000 new subscribers are paying for The New York Times’ online content. This brings the total to 727,000 subscribers.
While many publishers are taking most of their content online, Meredith is doing the opposite. Ad Week is reporting that Meredith has launched Allrecipes magazine. Lucia Moses writes, “With ad revenue shifting online, publishers generally aren’t launching big magazines these days; an exception is Hearst Magazines,
Consumer Reports has been through a lot over the last couple years. The pitfalls and challenges they face are the same many legacy brands face as they try to navigate the digital frontier. Jim Romenesko writes about the hardships Consumer Reports has faced.
It looks like Time Inc. CEO, Joe Ripp is at it again. It’s been revealed that People magazine will produce a two-hour special in a joint venture with Dick Clark Productions. New York Post’s Keith J. Kelly writes,
Harper’s Bazaar online has received a makeover. minOnline is reporting that the Harper’s Bazaar website has been redesigned for speed, responsiveness and editorial. Steve Smith writes, “Much of HarpersBazaar.com is now shoppable, with e-commerce offerings throughout. Sharing opportunities have been streamlined, especially for Pinterest.
Talking New Media is reporting that TIME finally releases a retina edition of their iPad App. It’s the first update to the app in a year. I wonder if we’ll see more updates to the app in 2014?
We finally find out John Henry’s thought process and reasoning for buying the Boston Globe. Henry wrote in yesterday’s Globe,
Matt Cutts, head of search spam at Google spoke at Pubcon yesterday and have some very interesting things to say about Google Page Rank. Danny Sullivan from Search Engine land writes, “Speaking at Pubcon today, Cutts explained that the “pipeline” to send PageRank updates to the toolbar is broken.
Publishers truly enter the digital age when they offer ecommerce options in their print publications. AllYou, a member of Time Inc.’s Lifestyle Group, has recently done just that by including mobile activations in its print magazine.
American Society of Magazine Editors (ASME) has released new guidelines for native advertisements. Ad Age’s Michael Sebastian reports, “New language suggests magazines use the term “sponsored content” to help set apart native ads, which usually are designed to mimic a site’s editorial content.
The next step for native advertising is interactive. ClickZ is reporting that the next generation of native advertising will be interactive. The new ad units use featured stories, video and mobile units. Tessa Wegert writes about one such new technology,
AudienceDevelopment.com is reporting that Hearst is teaming up with AwesomenessTV to create a new YouTube channel for Seventeen. Arti Patel writes, “The Hearst Corporation is teaming with AwesomenessTV to co-launch a new freestanding YouTube channel as part of a joint venture meant to target teen girls through a multichannel network.
The advertising community in New York City saw a preview of Hearst Magazine endeavors for 2014.
This article from MinOnline shares highlights from the Hearst announcement, including this piece of news from Esquire:
There’s a clear connection between print and digital these days. Altercations in print design can lead to more website traffic, as we see in this example of DiscoverMagazine.com. Steve Smith writes, “DiscoverMagazine.com enjoyed a nice traffic increase during an August that saw most sites decline, per min’s exclusive digital boxscores.
The Guardian is reporting that The Financial Times is consolidating to a single global print edition in the first half of 2014. Roy Greenslade writes, “The Financial Times is to institute path-breaking changes to the production of its printed newspaper that appear to be the penultimate step towards becoming a digital-only publication.
The Internet is a buzz with a new Apple event at the end of this month. John Paczkowski from AllThingsD writes, “People familiar with Apple’s plans tell AllThingsD that the company will hold its next invitation-only event on Tuesday, October 22.
The New York Times is reporting that Meredith will be creating five new video web series in 2014. They’ll debut under a new division called Meredith Originals. Stuart Elliot writes, “Each Web series will run for 12 or 24 episodes, based on sponsorship levels, and will be distributed through the Meredith Digital Network of sites.”
Audience Development is reporting that publishers have partnered with AOL on a new subscription service. Michael Rondon writes, “The service, Gathr, packages subscriptions to a variety of products and services at a discount. Offerings—there are currently 24 separate options—range from Pandora to Redbox to Norton AntiVirus software,
The National Journal is moving its website to a more responsive design and ditching its app. AdWeek’s Lucia Moses writes, “For National Journal, its iPhone app is relatively new (introduced in April as a subscriber benefit) and hasn’t been a significant source of revenue. Meanwhile, its Web traffic from mobile devices has doubled over the
Capital New York is reporting that Business Insider will be investing in longer format articles. Business Insider founder and editor-in-chief Henry Blodget told Capital New York they plan on investing “hundreds of thousands of dollars” in long form content. Joe Pompeo writes, “A chunk of that money will go toward hiring an editor whose job
For 125 years National Geographic has been showing us all the foreign places of the world and inspiring adventure for generations. International Business Times has a brief look back at National Geographic’s illustrious history.
FishBowl NY is reporting that Lloyd’s List, the worlds oldest newspaper will stop it’s print edition and go all digital on December 20th. Lloyd’s List has been publishing since 1734. Chris O’Shea writes, “The paper’s editor, Richard Meade, explained that Lloyd’s List was going all-digital because a survey of its readers revealed that less than
Popular Science took the necessary steps to clean up their online community. They’ve permanently disabled comments, all in the name of science. Suzanne LaBarre, online content director for Popular Science writes
That day we thought would never come is here. Search Engine Watch is reporting that Google has encrypted all search queries thus cutting off all keyword data. Thom Craver writes, “Encrypted Google searches don’t pass the keyword data through to websites, thereby eliminating the ability to track users by their keyword searches. The biggest impact
Ad Week is reporting that The Washington Post has launched a new visual news project called Topicly. Lucia Moses writes, “Topicly provides a visual presentation of the day’s biggest topics. When you click on one of the topics, which are arranged checkerboard-fashion, you’re taken to a collection of all the content produced by the paper
Publishers have been creating apps but recently they’ve turned it up a notch and that’s why apps are this week’s digital publishing trend.
Wine Enthusiast has launched a new app called the Tasting Guide which is available on the Apple App store and will be available on Google Play in September 25th.
It looks like “native advertising” has caught the eye of the Federal Trade Commission, again. Paid Content reports,”On Monday, the FTC announced that it will hold a workshop on December 4 about native advertising and the “blurring of digital ads with digital content.
Ad Age is reporting that Hearst Magazines are holding magazine “upfront” meetings with hundreds of media buyers and ad agencies. Michael Sebastian reports,” The Hearst upfront, scheduled for Oct. 15 at Hearst Tower, is meant to drum up advertiser interest in the stories and packages, in print and in digital media, that editors are planning
Native advertisements have become very popular with all kind of publishers. Below is a quick look at this recent digital publishing trend.
A few years ago we were wondering what magazines would do in the digital age. We expected subscription websites to grow in popularity, but we weren’t sure what prices would be associated with digital subscriptions or which ancillary products would develop.
The New York Times is reporting that People is changing its subscription model. Christine Haughney reports,”On Monday, the magazine is introducing four new subscription packages. It is trying to attract younger, tech-savvy celebrity fans with a $10 annual subscription to its new CelebFood and CelebWatch apps.
Ad Age has a new report on the relationship of editorial staff and advertisers. Michael Sebastian reports, “Many publishers embracing sponsored content defend the integrity of their ad/edit walls by creating in-house teams apart from their newsrooms to produce content on behalf of advertisers. But a handful of publishers — such as Mashable and Mental
Publishers have been experimenting with their paywalls all summer. See why paywall experimentation is a digital publishing trend. Esquire has been up performing all kinds of paywall experiments this summer. FOLIO reports that in July they put “one of its magazine features behind a paywall.
Does this work on TV or the web? That is the question Bloomberg TV producers are asking themselves now. Digiday has a full report on how this digital first strategy is paying off for Bloomberg. Josh Sternberg writes,”Bloomberg has production teams in New York, London and Asia, which together create an eye-popping 200 pieces of
Back to the basics, that’s what Jeff Bezos has in store for The Washington Post. Speaking by phone Bezo told The Post,”We’ve had three big ideas at Amazon that we’ve stuck with for 18 years, and they’re the reason we’re successful: Put the customer first. Invent. And be patient,” he said. “If you replace ‘customer’
Website redesigns and facelifts have become a digital publishing trend for the summer. Here are a few highlighted redesigns.
Capital New York has all the details on the New York Post’s new website redesign. Interim Post editor Jesse Angelo talks about the redesign,”The new website will be a vastly improved experience for our readers – responsive
The National Journal is reporting that the U.S. Postal Service may increase postage rates next week as much as 10%. Billy House writes, “Postal rate increases are capped at inflation, as measured by the Consumer Price Index. That would mean an allowable increase of about 2 percent for late January 2014 implementation.
Video and film have become a hot digital publishing trend this summer.
The New York Times is reporting that Time is dipping it’s toe into the documentary film industry. Christine Haughney reports, “ Time has decided to venture into documentary films and recently started a new unit called Red Border Films, named after the magazine’s red
According to AdAge, Game Informer accounts for one third of all digital magazine subscriptions. Michael Sebastian reports, “The 22-year-old magazine, which previews and reviews videogames, has a digital replica circulation of nearly 3 million, making it the top circulating digital edition, the Alliance for Audited Media said.
Audience Development had a report earlier this month on how Harvard Business Review increased prices and increased their circulation at the same time. Michael Rondon reports, “HBR has seen total circulation jump close to 10 percent in the last 18 months, up to 260,315, according to the Alliance for Audited Media. Both paid subscriptions and