We have seen the popularity of the iPad and similar tablet devices within their infancy. We’ve also seen the mobile device market explode. These trends will continue to evolve. In order to utilize the popularity behind these technological advances, it’s important to know who and what you’re really developing your magazine for. Our Digital Publishing Trends posts capture what’s happening in the digital publishing world.
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via Newsweek
Will Newsweek’s digital magazine subscription pricing work? Ken Doctor from Nieman Labs has all the details about Newsweek’s relaunch. We found the part about their digital magazine subscription pricing to be a bit startling. Doctor writes, “The paywall isn’t unusual; the pricing is. Charging $39.99 for digital-only access is high,
InStyle knows how to partner with retail companies. Fab Sugar is reporting that InStyle is partnering again for the Nine West
Turn your content into a native ad with the click of a button? It sounds like a magic trick
The tables have turned? According to Gartner, Android tablets now own 62% of the market.
When opportunity knocks you know a publishing executive is going to answer.
The b-to-b media company Northstar Travel Media added to its portfolio with the purchase of several brands from Contineo Media.
First Look Media has been getting a lot of buzz lately. Partly because the media company is backed by eBay founder Pierre Omidyar and its star reporter Glen Greenwald.
HeraldScotland is reporting that it has been maintaining audience growth despite its tight paywall. A staff reporter writes, “HeraldScotland – the only platform in the ABC list to operate a subscription paywall – recorded 66.1% growth for July-December 2013, compared to the same period in 2012.”
If you’re trying to make your content shareable, you may want to check out The Media Briefing’s new post about BuzzFeed’s five rules of creating sharable content. We’ll dive into the first one: lists.
Folio is reporting that the National Journal has opened access to its digital library. Caysey Welton writes, “National Journal rolled out a new database for its members featuring thousands of policy-related primary documents.
eMedia Vitals is reporting that The Guardian has launched a new Guardian Labs division.
GigaOM is reporting that LinkedIn has officially launched its new publishing platform to all users today.
UpWorthy has been receiving a lot of attention lately. Fast Company has dubbed them as a “soulful BuzzFeed.” Instead of posting links to funny cat videos they are posting links to meaningful topics like human rights, and social issues.
Ad Week is reporting that Capital NY has tweaked its new paywall. Lucia Moses writes, “Executives at Capital have acknowledged that media could be a tougher sell than politics and policy coverage.
Search Engine Land is reporting that Google has released a new search algorithm update named “Top Heavy”. Barry Schwartz writes, “Matt Cutts, announced that Google has released a refresh of its Page Layout Algorithm.
FOLIO is reporting that La Presse+ has had a huge success with their digital edition. Jennifer Silber writes, “The free digital edition of Montreal-based daily newspaper La Presse.
Nieman Journalism Lab is reporting that the New York Times has made some changes to its mobile paywall.
Twitter’s search functionality has gotten an upgrade. The Verge is reporting that you’ll be able to sort through tweets efficiently now.
Ad Week is reporting that Teen Vogue has launched a new campaign using Instagram sponsored ads.
Columbia Journalism Review has an in-depth profile on the Pacific Standard. Sarah Laskow writes, “Pacific Standard has had an exciting January.
Recruitment Advisor has posted a fun article about the audience development campaign that’s underway for the newspaper at the San Quentin correctional facility.
The Reynold Journalism Institute publishes a weekly update on innovations in journalism technology called FutureLab. Last week’s update featured a few innovations for digital magazine publishing.
Chantal Restivo-Alessi is the Chief Digital Officer at HarperCollins. In an interview with FastCompany, she talks about the way data influences their digital publishing strategy and how data is double edged sword,
The price of must-read news about New York State and the city will cost you $5,990 per year. Lucia Moses from Ad Week writes, “Capital next month will start asking readers,
Matt Cutts, head of web spam at Google, published a post on his personal blog that pretty much says if you’re using guest blogging for SEO purposes, you’re a black hat. Cutts writes, “Okay, I’m calling it: if you’re using guest blogging as a way to gain links in 2014, you should probably stop. Why?
Hearst Publication Marie Claire launched a new ad campaign for Lancome that combines native and interactive ad units.
An upcoming paywall change at The Chicago Sun Times will have you paying with a tweet or bitcoins to access content.
Glamour is pulling out the celebrities to boost its audience. Ad Week has a new report about Glamour’s new celebrity editors, Emma Bazilian writes, “Glamour is reaching outside the traditional editorial box for its two newest columnists: Parks and Recreation star Rashida Jones and Girls’ Zosia Mamet.
Romanian-based PHOTOgraphia is taking digital magazine publishing to the next level, not because they want to, but because they need to. Talking New Media’s D.B. Hebbard writes, “It turns out that there is no Romanian Newsstand inside the Apple App Store.
The New York Times relaunched its website yesterday, while also unveiling its sponsored posts. DigiDay’s Brian Morrissey writes, “The New York Times said it would take every care to label its first foray into native advertising, and it wasn’t kidding. The inaugural campaign, which is for Dell and launched today with the NYT’s redesigned site,
Yahoo made some big announcements at CES that you might be interested in. David Pouge debuted the new digital magazine Yahoo Tech. Variety’s Marc Graser writes, “His new digital magazine that presents technology stories to general readers in a tile-like format without banner ads. Magazine launched Tuesday as an app. Yahoo Tech is one of
Twitter recently debuted a new feature called Nearby. It lets users see what people have tweeted in their local vicinity. This functionality opens up the possibility for businesses to promote tweets to people that are around their location.
Time Inc.’s split from parent company Time Warner isn’t the only big move the company is making. They are also tearing down the wall between editorial and the business side of publishing. Christine Haughney writes, “The newsroom staffs at Time Inc.’s magazines will report to the business executives. Such a structure, once verboten at journalistic
According to Antoin Boulin at Folio, 80% of online content today is user-generated. BuzzFeed, Gawker and Forbes are noted as three top publishers of user-generated content (UGC). While BuzzFeed is mostly user-generated (they also have their own bloggers and moderators), Gawker has created a community of people who write, edit and publish all on their
Rap Genius is a popular music lyric database site that has grown quite popular in the last year. However, Rap Genius did something incredibly bad for its SEO earlier in the month. Search Engine Land reported about a link building scheme Rap Genius concocted. Rap Genius would trade you a tweet to your article if
There is a new app in Apple Newsstand that hopes to pay up $10,000 for a single article while remaining just $.99 a month. It’s called Offline. It was created by a team of developers from The New York Times, Audible, Instagram, BlackBerry and Apple. The app features five articles that are roughly 1000+ words
The Chicago Symphony Orchestra (CSO) has just launched a new online multimedia magazine. Lewis Lazare for the Chicago Business Journal writes, “It is believed to be the first dedicated music journalism site ever launched by an American symphony orchestra.
The digital landscape gives publishers the opportunity to provide a variety of content on different devices. This versatility is expanding the idea of what a digital magazine can be.
Panna, for instance, is a new digital cooking magazine that relies on showing videos of recipes on the iPhone and iPad. Naakai Addy writes, “Panna’s videos not
Wouldn’t it be great if you could edit your tweets after they’ve been published? Fortunately, this may become a reality as Twitter works on a new editing feature, which would allow original tweets and retweets to get changed instantaneously.
On November 8, The Onion announced that it would stop publishing in print and only focus on its digital channels. On Thursday, December 12, the final print edition of The Onion hit newsstands with its typical satirical glow.
Meredith’s print magazine Allrecipes is only a month old but expansion is already in the game plan. Bill Mickey writes, “After just one month in print, Allrecipes, the print extension of Meredith’s Allrecipes.com, plans to boost its rate base another 30 percent from 500,000 copies to 650,000 copies. The increase will take effect with the
It’s been interesting to see the successes associated with subscription websites. From digital newspapers to digital magazines, more and more publishers are considering paywall strategies. This even includes tabloids.
Robert Cookson writes, “The Sun has attracted more than 100,000 subscribers to its website and apps in the four months since it became the first tabloid newspaper
Facebook and Twitter aren’t the only social networks relevant in the news world; Pinterest is now an important social network in the news world. Kurt Wagner writes, “A new study from Gigya, a social login provider for many media companies, including ABC, NBC, and FOX, found that 20% of all “media/publishing”-related content shared to social
The New York Times has a fun article on the ever expanding duties of publishing assistants. Yes, most of them still have their daily coffee runs but they’re also being asked to flex their digital native muscles.
Digiday is reporting that The Information, a new tech news site from Wall Street Journal reporter Jessica Lessin is forgoing on site advertisements to focus its revenue strategy solely on subscriptions. John McDermott writes, “At $39 per month or $399 per year, The Information will have to entice readers to buy its information, a tough
Paywalls have been big for publishers by bringing in subscription website money. The Daily Dish is going at paywalls in another way; by accepting tweets or bitcoins in exchange for premium content.
Kit Eaton writes, “Called BitWall, the paywall is intended to boost revenue by promoting content. Users can also choose to see an ad if
A recent partnership between Nielsen and IAB is designed to provide better mobile audience metrics to publishers and marketers.
Nadia Cameron writes, “The program is being jointly funded and delivered by Nielsen and is supported by seven key publishers. The first top-line market data is expected to be available in the second quarter of 2014. According
Many big box retailers were open on Thanksgiving, giving the post-holiday shoppers somewhere to go before the mayhem of Black Friday.
Some publishers got involved in the sales too, offering digital subscriptions at discounted prices between Black Friday and Cyber Monday.
“We can’t afford to pay for content if it’s going to be a one-time use,” stated Jay Annis, VP of The Taunton Press speaking at the Act 4 Publishing Event at the Magazine Innovation Center at Ole Miss.
Publishing Executive has the full report on Jay Annis talk on content optimization and recycling. Linda Ruth writes,
Direct Marketing News is reporting on how Hearst is using email insights to boost their subscriber base in both the print and digital worlds. Hearst has been using a massive subscriber database for years, but once the tablet showed up they realized they would have to market to those users differently. Elyse Dupré writes, “Converting
