Catch up on the Mequoda Daily’s blog posts for this past week
Category: Reviews and Studies
How Wary of Your Social Media Life Should You Be?
So you think that your next prospective employer or business associate won’t notice your Facebook posting of a “funny” picture on a family vacation or an unruly comment after one of your teams lost, or a tweet you sent after a political debate? Think again. A
Twitter Chat Example of New Keys to Innovation
“We have got to overcome our hyperactive sense of exceptionalism and embrace the more collective, cooperative and globalized forces shaping the planet.”
–Neil Gabler
Five Techniques to Building the Better Subject Line
Here’s a test of subject lines (from a mortgage company) from copywriter Mark Everett Johnson, a frequent speaker at SIPA events. Choose one.
1) “Do you want to save thousands with no-hassle refinancing?”
2) “Who else wants to save thousands with no-hassle refinancing?”
Drumroll please. Number two won by 37%.
Dan Warren, President and Editor, Warren Communications News Inc., Washington, D.C.
SIPA: What was your first job out of college?
DAN: For two years I was a high school English teacher.
Has there been a defining moment in your career? Perhaps when you knew you were on the right road.
I was 29 and had finally completed my
Catch up on the Mequoda Daily’s blog posts for this past week
Community Involvement Can Work on Many Levels
There seems to be something rather businessy to the “getting involved in your community” idea taking shape right now. Last night on Charlie Rose, political commentator David Brooks spoke about the professional advantages of working to make your community a better one. It’s interesting that in this global age—where
Schmidt, MacKinnon Offer Small Business Advice
At a talk here in Washington, D.C. last night about Internet privacy rules, Rebecca MacKinnon, author of Consent of the Networked: The Worldwide Struggle For Internet Freedom, was asked about the value of user license agreements from large Internet companies. “They can change at any time,” she said. “I’m sure
Lessons Learned From UK Publishers Study
The recent UK Publishing Email Benchmarking Survey conducted by Adestra shows some interesting results, according to a post on InPublishing by Henry Hyder-Smith. He focused on the importance of acquiring new data and managing your existing data, and cited the example of Centaur Media, “who segmented the information they
Laura Lieblein, EDM Publications, Bry-sur-Marne, France
SIPA: What was your first job out of college and how did you get into this business?
LAURA: My first job out of college was working with an Italian theater company for five years. I had studied Italian Lit at school and acting in NYC. I married both interests.
Catch up on the Mequoda Daily’s blog posts for this past week
On Niche Publishers and Mobile Audiences
It started last year when younger acquaintances started texting me instead of emailing. And now this “trend” includes some similar-aged friends. I write this because I was re-reading an article from the summer on The Specialist Media Site in the U.K. titled How Niche Publishers Can Reach a Mobile Audience
Montes de Oca Delivers on Social Media Insights
True or false, asked Wendy Montes de Oca, best-selling author of Content is Cash: Leveraging Great Content and the Web for Increased Traffic, Sales, Leads and Buzz, at a roundtable at last month’s Marketing Conference in Miami. “I don’t need to market my social media accounts; people will
Tablet and e-reader ownership rises dramatically
Now we know what presents everyone was buying over the holidays—for family and themselves. Tablet and e-reader ownership almost doubled in the last month. And now, amazingly, 1 out of every 4 Americans has one of these devices, according to a new study released yesterday from the Pew Research Center’s
R.D. Whitney, Chief Operating Officer of the Institute of Finance and Management, Greenhaven Partners, Greenwich, Conn.
SIPA: What was your first job out of college and how did you get into this business?
R.D.: In college I took a volunteer internship at IDG, and that helped me get my first job in the information industry at
Catch up on the Mequoda Daily’s blog posts for this past week
Small Gatherings Present Large Opportunities
On the Huffington Post site yesterday, Zach Carter wrote about the decision of Sen. Marco Rubio (R – Fla.) to withdraw his support from the proposed SOPA and PIPA bills. Rubio, one of the first senators to support the bills in the spring, posted his ultra-serious statement about not understanding the
Studies Support Workplace Conclusions From BPS
What’s great about the British Psychological Society is that their postings and opinions are based on actual studies. So when I reported on brainstorming from a study on that site a couple months ago—that it may be better to let people think of ideas on their own before coming together—it
Small Businesses Try Big New Strategies
The website Little Independent in Chicago describes itself as an an online marketplace for sale items from independent retail stores. I came across it in an article in The New York Times Sunday about what chances, if any, the “little guy” stands against big retailers like Amazon and Walmart. Lesley
SIPAwards Brings New Profile to Respected Program
Usually in this space on Mondays you’ll read profiles of SIPA members across the globe. But for today’s Martin Luther King Jr. Holiday in the U.S., we want to present a profile of a different sort. The SIPAwards represents another element of a new era for the association, where
Catch up on the Mequoda Daily’s blog posts for this past week
Special Reports Highlight New SIPA Website
The new SIPA website houses a treasure trove of information on the industry. One of the best sections is the Resources where the Specialized Information Publishers Foundation Library sits. That’s where you’ll find the just-released Memorandum From Counsel, the Independent Publishers Legal Handbook, MarketingSherpa’s 2010 Social Media Marketing Benchmark
BrainSlam Session Produces Rapport, New Ideas
The SIPA Marketing Conference took place a month ago, but many sessions still resonate. One in particular, the BrainSlam, took that normally dormant after-lunch session and turned it into a strong, team-building exercise. Roundtables took on an industry question and deliberated for about 40 minutes to come up with solutions.
Tailoring Your Message to the Medium
A few weeks ago, National Public Radio gave its standout comedy quiz show, “Wait Wait Don’t Tell Me” a shot at the big-time: a Friday night slot on BBC America television. I’m a huge fan of the Saturday morning show, now in its 14th year, which features a recap of
Tim Baskerville, Principal, Media Service Group, West Hills, Cailf.
SIPA: What was your first job out of college and how did you get into this business?
TIM: As a senior in high school, I decided I wanted a career in broadcast journalism. Every week I’d call up the woman at CBS in Hollywood who managed editorial assistants,
Catch up on the Mequoda Daily’s blog posts for this past week
SIPA’s New Website Ushers in New Era
It’s up and running! Can there be four better words in today’s highly virtualized culture than those? SIPA’s sparkling new, just out-of-the-box website went live a few days before Christmas like any proper gift should. And it is functioning so smoothly that we’ve tossed out the receipt! So we
Tips from a Leading Author
“Work on a computer that is disconnected from the Internet.” This is number seven on much-honored English author Zadie Smith’s 10 rules for writers. (Time magazine included her wonderful novel, White Teeth, in its TIME 100 Best English-language Novels from 1923 to 2005.) I don’t think she wants us harking back
Trends to Watch for in 2012
Here are some predictions of trends for 2012 from editors at Nieman Journalism Lab – followed by some from our members.
Catch up on the Mequoda Daily’s blog posts for this past week
11 Tips from SIPA’s Recent Marketing Conference
Check out these 11 tips from the Marketing Conference compiled by Greg Krehbiel of Kiplinger Washington Editors. Greg served as the Conference co-chair along with Heather Farley of Access Intelligence. SIPA thanks them for their hard work and success.
A Look Back at Some SIPAlert Daily Highlights
Here are some best-of SIPAlert Daily moments from the year:
1. A quote from Steve Jobs: Innovation distinguishes between a leader and a follower. If you are involved in a growing industry, think of ways to become more efficient; more customer friendly; and easier to do business with. If
Best Lines From the Member Profiles
We are very appreciative of the many members who took the time to fill out the member profiles this year. They did a great job and it’s something we truly could not do on our own. In tribute to them, here’s a list of 11 of the best lines of
Catch up on the Mequoda Daily’s blog posts for this past week
We Wish You a Merry Christmas and a…um…(sorry, incoming tweet)
So Sunday is Christmas and Monday is Boxing Day. It’s a time when…
Umm, excuse me, let me just answer this one text.
It’s a time when families and friends come together and…
Ahh, one second, I need to respond to this tweet.
So where was I? Right.? …when families
Analyzing the Dynamics of Decision-Making
If Thinking, Fast and Slow is anything like the review I just read in Sunday’s Washington Post, author Daniel Kahneman should be a marketing rock star and anyone depending on people’s decision-making should read this book. Reviewer Christopher Shea writes that Kahneman “wants to help us mend our fuzzy thinking and
Cashing in on the Print-to-Digital Transition
We’re definitely seeing much more of the Web-first, print-second mentality and the success it can bring. The latest example came at the SIPA Marketing Conference in Miami earlier this month where Rob Ransom, CEO of Bongarde Media, presented a case study of his company’s switch from a print-to-digital mindset. Bongarde
Monika Stasik, Head of Marketing, PMR, Cracow, Poland
SIPA: What was your first job out of college and how did you get into this business?
MONIKA: During my studies, I was working as deputy chief editor in a students’ magazine. This experience prepared me for my first job in Wolters Kluwer. For seven years, I was
Catch up on the Mequoda Daily’s blog posts for this past week
The Rules of (Social) Engagement
Imagine walking into a packed room of 10 roundtables filled to the brim with colleagues, and subject signs like Email Marketing Metrics: What’s Working, Repurposing Content for Profit, Renewal Marketing: Online vs. Print, Building Attendance at Live Events and AdWords: What’s Working?—all with highly respected moderators. And having to pick just
Building a Consistent Presence for Your Audience
Consistency. It’s not the first word you think of when trying to list a company’s reasons for success in the specialized information industry. But I’ve come across it a couple times of late, and it has made me think more about how consistency plays before an audience—your audience.
On Saturday,
Lessons for Hiring New Sales People
Hire schoolteachers as sales people? Yes, said Dan Oswald, CEO of Fortis Business Media, speaking on Friday’s CEO Panel at the SIPA Marketing Conference in Miami. His vice president of sales has found good success hiring teachers. “They’re hungry, driven, haven’t made a lot of money, are good on the
Rachel Yeomans, Marketing Director, Social Media, Astek, Chicago
SIPA: What was your first job out of college and how did you get into this business?
RACHEL: I graduated in Journalism with a concentration in magazines. When I graduated, the journalism industry was already somewhat difficult to enter into. I received a lead from a college friend
Catch up on the Mequoda Daily’s blog posts for this past week
‘What If’ Proves a Good Start for Conference
Mark Everett Johnson paused and beamed a bit. “You see what just happened here,” he told his packed Copywriting Workshop yesterday at the opening day of SIPA’s 28th Annual Marketing Conference, at the famed Eden Roc Hotel in Miami (where “I Love Lucy” plays silently on a big
Integrating Social Media With Your Editorial
Back at the SIPA UK Conference in the summer—yes, think warm temperatures and lots of daylight—Sona Hathi of Melcrum and Mark Johnson of The Economist Group presented an excellent session on Practical Social Media: Integrating With Your Editorial. This is something that I know we deal with here at SIPA
Connecting the Dots Between Women and Entrepreneurship
“Women start only around 3 percent of the nation’s technology companies. They are almost absent in high-level technology positions. [Although read the article about Facebook’s Sheryl Sandberg in The New Yorker—really interesting.] They contribute to fewer than 5 percent of all I.T. patents and 1.2 percent of open-source software.”
Roger B. Wilson, Jr., newMeetia, The Conference Department, Inc., Winchester, Mass.
SIPA: What was your first job out of college and how did you get into this business?
ROGER: I pounded nails when I graduated from college, continuing a construction business I had started before college and operated through college. I employed as many as 5 guys.
Catch up on the Mequoda Daily’s blog posts for this past week
On Blogging, Telemarketing and Timing of Emails
Here are three good articles I’ve come across in the last few days, as we gear up for next week’s Marketing Conference in Miami.
1. Blog Away. “[B-to-B] blogs are the closest thing to a no-brainer I can think of,” said Paul Gillin, author of Social Marketing to the Business