Turnstile Ads a Reminder to Keep Idea Wheel Turning
I remember watching the classic movie “On the Town” starring Frank Sinatra and Gene Kelly as sailors in search of “Miss Turnstiles,” the subway queen of New York City. That last image pops into my head sometimes when I visit New York, as I did last weekend.
Knowing What Content to Post on What Sites
At SIPA 2011 last month, Sean Brooks, vice president of social publishing for TechTarget, offered tips on posting the right content to your social media outlets. The information was part of a session titled, “Engaging Your Audience With Social Media.”
Twitter
• Post links to relevant articles that have been
You’ll Be in Good Company at SIPA UK
I was looking through information on speakers for the upcoming SIPA UK Conference, July 13-14, in London, and came across an “Exclusive interview with Patrick Smith, editor of The Media Briefing.” He will co-deliver a session on digital publishing with Martin Stabe of the Financial Times, and this
Drawing Attention Is a Good Thing on the Web
In his SIPA 2011 session on Writing for the Web vs. Print: The Practical Differences, Curt Brown of Progressive Business Publications laid out the challenges of writing for online consumption—and how to overcome those challenges. Here’s a top 11:
1. In print, headlines have three seconds to grab
Social Networks for the Workplace
We’ve discussed the topic before in this space about how social networks might work for businesses. One of the answers appeared in a New York Times article Sunday about companies using social networks that are specifically being built for that function.
“Although it is difficult to quantify how many companies use internal
Helmut Graf, CEO, VNR Verlag für die Deutsche Wirtschaft AG, Bonn, Germany
What was your first job out of college and how did you get into this business?
After my graduation in business administration at the University of Cologne, Germany, I started my business career in a consulting firm in the city of Dortmund. In this consulting
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SIPA UK Conference Spotlights Consultants, Key Topics
Top consultants may charge hundreds or even thousands of dollars to give their advice. At the upcoming SIPA UK 17th Annual Congress, July 13-14, in London, the sage words of some of these consultants will be included in the price of admission—along with roundtables, breakouts, discussion forums, an awards
Successful Entrepreneurs Offer Life Lessons
Barry Ritholtz started his “On Investing” column in last Sunday’s Washington Post with a quote from the late columnist and author Bill Vaughan: “Money won’t buy happiness, but it will pay the salaries of a large research staff to study the problem.” The quote established a tone for the column to
A Good Take on Content Management Systems
There was a very interesting story on the Poynter website last week titled “4 ways content management systems are evolving & why it matters to journalists.” Founded as the Modern Media Institute in 1975, Poynter remains affiliated with the St. Petersburg Times, Florida’s largest newspaper. With the lessening of
Judy Doherty, President, Food and Health Communications, Louisville, Colo.
What was your first job out of college and how did you get into this business?
My first job out of college was a pastry chef’s position at a very posh private club in Tucson, Ariz., which later turned into executive pastry chef for Hyatt Hotels for almost
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A Town’s Facebook Page Builds New Community
Yesterday, I wrote about Twitter, based on a PBS NewsHour story the night before. The news is obviously good for Twitter, but there was one interesting, not-so-good fact pointed out by reporter Spencer Michaels: “One industry group says only 8% of Americans have ever used Twitter, compared to 51%
PBS Report Helps With Ways to Use Twitter
The “PBS NewsHour” ran an interesting story about Twitter last night. The five year-old company has gone from eight employees when it started to almost 500 today and projects to 3,000 within two years. They are about to renovate a large San Francisco building for all these new
Apple Eases Back on In-App Subscriptions
SIPAlert Daily has been following the ongoing saga over Apple’s decision a few months ago to keep 30% of the revenue from new subscriptions and media purchases made in an iPhone or iPad application through its App store. Last week I wrote about The Financial Times introducing a mobile Web
Phil Ash, Publisher, Capitol Information Group, Inc., Falls Church, Va.
SIPA: What was your first job out of college and how did you get into this business?
PHIL ASH: It was the recession of the early ’90s, and I simply wanted a job. So I majored in accounting and went to work for KPMG. Despite all the
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Soldiers’ Video Shows Accuracy of SIPA Keynoters
Anyone who attended this week’s SIPA 2011 Conference in Washington, D.C. is nodding his or her head after hearing about the U.S. soldiers’ now-viral video response to Delta Airlines’ “fourth-bag” charges. David Meerman Scott, the featured SIPF Awards Luncheon speaker on Tuesday, spoke about real-time marketing and PR—the concept
Financial Times gives publishers a new option
One recurring note at the just-concluded SIPA 2011 Conference concerned Apple’s decision a few months ago that they will begin to keep 30% of the revenue from new subscriptions and media purchases made in an iPhone or iPad application through its App store. Knight Kiplinger, editor in chief of
Closing Day of SIPA 2011 Asks Key Questions
On the final day of the SIPA 2011 Conference in Washington, D.C. today, David Meerman Scott had some good news and bad news for the packed SIPF Awards Luncheon audience. The good news, he said, is that as content creators, specialized publishers stand in perfect position in this
SIPA 2011 Rises and Shines on Day 2
“I’ve had this one great customer for years, a small toy store owner,” explained Donna Jefferson of Chesapeake Family at an idea-swirling Day 2 of SIPA 2011 in Washington, D.C., on Monday. He’s one of the advertisers that helps Jefferson take in as much as $32,000 a month
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SIPA 2011 speakers bring their books and knowledge to the table
Josh Bernoff, co-author of “Empowered: Unleash Your Employees, Energize Your Customers, Transform Your Business,” delivers a keynote on The Dynamics of Peer Influence. Monday, June 6, 8:30-9:15 a.m.
“Empowering your employees doesn’t work unless you have actually designed a management framework that enables them to work
Finding the Course That’s Right for You
With SIPA 2011 set to start on Sunday, here are some excellent tips to keep in mind for your business—and the conference sessions that will cover the corresponding topics.
1. In social media world, find your message, your narrative. Then develop an identity; find the best medium that will work
SIPF Keynote Scott Preaches the Power of Now
David Meerman Scott—the best-selling author whose much-anticipated keynote at the SIPF Awards Luncheon at SIPA 2011 is just one week away—will not be shy with his audience. In a recent talk to the Social Media Club in Amsterdam, he suggested that “social media” may not be the best
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Kiplinger Sounds the Right Keynote
In an introduction before a speech at Auburn University’s College of Human Sciences Women’s Philanthropy Board exactly a year ago, the presenter asked the audience to give featured speaker Knight Kiplinger a “warm rock star’s welcome.”
“Rock star, wait until I tell my children,” Kiplinger, the editor in chief of The Kiplinger
Pricing Can Be Your Best Strategy
Rafi Mohammed is the author of “The 1% Windfall: How Successful Companies Use Price to Profit and Grow” (HarperBusiness) and founder of Culture of Profit LLC, a Cambridge, Mass.-based company. He recently provided these 11 tips on pricing, which he calls “one of the most powerful—yet under-utilized—strategies available to businesses”:
1.
Learning From Social Media’s Biggest Mistakes
James Joyce once said that “mistakes are the portals of discovery.” Josh Bernoff, senior vice president, idea development, Forrester Research—and Monday morning keynote speaker at the upcoming SIPA 2011 Conference—would probably agree. By observing mistakes play out in the social media realm, Bernoff has come up with his list of
Caroline Frost, Director of Learning and Development, Informa Business Information, London
What was your first job out of college and how did you get into this business?
Immediately out of university I was accepted as a volunteer overseas with VSO (the U.K. version of Peace Corps). I was posted to Papua New Guinea to teach English… and
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Social Media Also Means Potential New Litigation
According to a recent survey, “about 42 percent of network administrators are ‘moderately concerned’ to ‘extremely concerned’ about the security threats associated with employees using social media in the workplace. Social media was defined in the survey as social networking sites, blogs, online video services, micro-sharing and widgets.”
In the
Phil Binkow, CEO, Financial Operations Networks, Atlanta
What was your first job out of college and how did you get into this business?
Computer sales. After graduation I went to work for one of the larger computer companies, one that had a specialty in commercial bank systems. Our company’s training emphasized learning how to program, and, after
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The Importance of the Company You Keep
My idea of good company is the company of clever, well-informed people who have a great deal of conversation; that is what I call good company.
—Jane Austen
Jane Austen would have a great time at SIPA 2011—June 5-7 at the Capital Hilton in Washington, D.C. (If she registered by tomorrow’s
Train sales reps, focus on readers and empower supporters: SIPA 2011 speakers give solid tips
1. Knight Kiplinger, editor in chief of The Kiplinger Washington Editors, will deliver the Monday lunch keynote on June 6 at SIPA 2011. “Our focus is on the reader,” he said. “We don’t have news publications; news is what already happened.
Hewitt to bring real-world success to SIPA 2011
Perry Hewitt, Harvard University’s director of digital communications and communications services—and SIPA 2011’s keynote speaker for Monday afternoon, June 6—will offer a successful blueprint for winning in today’s digital world. She will present a case study of how Harvard University has embraced the digital age and also unveil
Nancy Becker, President, UCG, Gaithersburg, Md.
(Editor’s note: SIPA congratulates Nancy for being named president of UCG on April 25.)
What was your first job out of college and how did you get into this business?
Working as a reporter/analyst for a newsletter called Petroleum Purchasing Reports which tracked large public (government, school districts, municipalities, etc…) purchases of
Social Media and the Law: Time to Get With the Program
Take a look at these recent examples of companies’ brushes with social media and the law from the website Virtual World Law Blog:
– In March 2011, a California court ruled that Facebook messages sent to friends’ walls, news feeds or home pages are “electronic mail
Eleven More Tips and the Sessions to Cover Them
Here are more excellent tips to keep in mind for your business and career—and the SIPA 2011 Conference sessions that will cover those topics.
1. Get the chatbox spinning at the beginning of webinars—especially if you’re starting right after lunch. Ask registrants short questions that can be easily
Digital Marketing Lessons Stress Personal Touch
Sometimes it’s good to know that even the biggest companies make mistakes, so that when we make them, it doesn’t feel so bad. And more importantly, it emphasizes that it’s how you respond to the mistakes that count.
A very interesting article appeared on Mashable.com recently concerning digital marketing. Reporter Lauren
Matt Bailey, Founder and President, SiteLogic, Canton, Ohio
What was your first job out of college and how did you get into this business?
Wow. On the face of it, there is not much related in this answer. When I graduated, I went to work for the Ohio National Guard as a unit administrator. I was already
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Group Buying Deals May Be Worth a Try
A SIPA Marketing Listserve post earlier this year referred to a Groupon “Daily Deal” in the Boston area that day: “$39 for a One-Year Subscription to the “Wall St. Cheat Sheet Premium Newsletter.” It listed the value as $149. It’s curious though that the sales writer attempted to
Roundtable Sessions Inform and Personalize
At last year’s SIPA 2010 Conference, I sat in on a small publishers roundtable the first morning, an editorial roundtable the next morning and a microsite roundtable later that second day. Looking back now, I got so much out of those sessions; not only because the exchange of information was so
Jennie Phipps, Editor & Publisher, Freelance Success, Farmington Hills, Mich.
What was your first job out of college and how did you get into this business?
I was hired by WBNS-TV, the Columbus CBS affiliate, after talking to the recruiter when he came to the Ohio State J School. I worked there for about five months, and
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Facebook for Business? A Writer Gives It a Go
The steady advance of Facebook as a business tool moved forward yesterday as President Obama held a town-hall style forum with none other than Facebook chief exec Mark Zuckerberg, who presented him with his company hoodie.
In a recent Washington Post business article, Steve Luxenberg wrote about his
New Books Add Value to Today’s Marketing Discussions
Here’s a list of five interesting new books that have crossed my desk recently and some short tidbits from them:
1. “Real-Time Marketing & PR: How to Instantly Engage Your Market, Connect With Customers, and Create Products That Grow Your Business Now” by David Meerman Scott.
The featured SIPF Awards
Speakers, Times and Topics Can All Be Webinar Variants
Webinars continue to be a successful and profitable way of reaching your customers. As they become more frequent, variations will occur—like the half-day Web Workshop that BVR conducted last month and we wrote about in the March Hotline newsletter. Here are some helpful tips and ideas to
