However, many companies still struggle with social media. eMarketer is reporting on data from Ascend2. “The main issues with social media were related to employee skills, measurement and strategy. Fully 43% of marketers said that a lack of in-house resources and skills was an obstacle to achieving social media marketing success.”
Following “Lack of in-house resources/skills” is “Inability to measure ROI” and “Lack of an effective strategy”, which were reported by 42% and 39% respectively.
It seems that determining a successful social media strategy has been a problem for many companies historically. Polls conducted earlier this year from Hootsuite and Harris Poll show that “the effectiveness of social activities and designing a social strategy” are consistent problems faced by a majority of companies. According to eMarketer, 62% and 67% reported this, respectively.
Of course, it is possible to have a successful social media strategy, which is why it’s reported that 53% outsource for social media marketing.
Read more about the use of social media at eMarketer.
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