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Glossary

Key Metric Dashboard

The Mequoda System Key Metric Dashboard is a proprietary Excel spreadsheet used by Mequoda System operators to “manage by exception” and make decisions by regularly reviewing a standard set of daily, weekly, or monthly reports.

Key metrics are numbers that, when multiplied together, determine costs or revenues generated and their respective effect on profit and loss. For websites, some metrics are more important than others, depending on the site’s business model. Knowing which key metrics to use can be confusing—many site owners find themselves paying attention to the wrong ones.

The Mequoda System Key Metric Dashboard is a proprietary Excel spreadsheet used by Mequoda System operators to “manage by exception” and make decisions by regularly reviewing a standard set of daily, weekly, or monthly reports.

More artices about the Key Metric Dashboard:

By Amanda MacArthur

Research Director & Managing Editor

Amanda is responsible for all the articles you read on the Mequoda Daily portal and every email newsletter delivered to your inbox from us. She is also our in-house social media expert and would love to chat with you over on @Mequoda. She has worked with Mequoda for almost a decade, helping to evolve the Mequoda Method through research, testing and developing new best practices in digital publishing, editorial strategy, email marketing and audience development. Amanda is a co-author of our four digital publishing handbooks.

Co-authored handbooks:

Contact Amanda:

Contact Amanda via email at amanda (at) mequoda (dot) com, @amaaanda, LinkedIn, and Google+.

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