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Mequoda System Theory

Mequoda System Theory postulates that it is possible to influence media website organic search engine rankings and traffic at the keyword phrase level by deploying optimized content into a series of Hub and Authority Webpage templates.

Don Nicholas is the originator of Mequoda System Theory.  Through personal coaching, workshops, books, video, email and the web, Don and his research team have taught thousands of publishing professionals in more than 100 countries how to be more successful online publishers and marketers.

Mequoda System Theory postulates that it is possible to influence media website organic search engine rankings and traffic at the keyword phrase level by deploying optimized content into a series of Hub and Authority Webpage templates.

Mequoda System Theory is used by dozens of media websites to attract millions of unique website visitors each year.  Websites that use this business process and the Mequoda Hub and Authority Webpage Templates include:

America’s Horse Daily, Beading Daily, Business Management Daily, Canadian Living, Daily Word, Dark Daily, Faculty Focus, First Class Flyer, fuelNet, Geschäftsidee Daily, Golf Vacation Insider, Harvard Law School’s Program on Negotiation, HR Daily Advisor, Johns Hopkins Health Alerts, Knitting Daily, Mequoda Daily, RCR Wireless, Safety Daily Advisor, Sekada Daily, and Simplify.

By Amanda MacArthur

Research Director & Managing Editor

Amanda is responsible for all the articles you read on the Mequoda Daily portal and every email newsletter delivered to your inbox from us. She is also our in-house social media expert and would love to chat with you over on @Mequoda. She has worked with Mequoda for almost a decade, helping to evolve the Mequoda Method through research, testing and developing new best practices in digital publishing, editorial strategy, email marketing and audience development. Amanda is a co-author of our four digital publishing handbooks.

Co-authored handbooks:

Contact Amanda:

Contact Amanda via email at amanda (at) mequoda (dot) com, @amaaanda, LinkedIn, and Google+.

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