Subscription Marketing Archetype

Post author By Amanda MacArthur
Post date September 12, 2008
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A Mequoda Website Satellite Archetype that generates revenue from sales of an offline, subscription product sale. Typical tasks for an unknown user on a Subscription Marketing website are usually to understand the benefits of subscribing to the offline publication, understand what content is available, research the publisher and sign up for a subscription. User tasks for a known user on a Subscription Marketing website are usually to manage their offline subscription, search back issues, download back issues, browse related products and provide/share user feedback. FirstClassFlyer.com is a best practice Mequoda Subscription Marketing Archetype.

Tags content, mequoda, online publishing, open source software, subscription marketing, subscription marketing archetype, unknown user

By Amanda MacArthur

Research Director & Managing Editor

Amanda is responsible for all the articles you read on the Mequoda Daily portal and every email newsletter delivered to your inbox from us. She is also our in-house social media expert and would love to chat with you over on @Mequoda. She has worked with Mequoda for almost a decade, helping to evolve the Mequoda Method through research, testing and developing new best practices in digital publishing, editorial strategy, email marketing and audience development. Amanda is a co-author of our four digital publishing handbooks.