What are the hurdles to publishing on iPhone?

Post author By Amanda MacArthur
Post date January 22, 2010
No Comments on What are the hurdles to publishing on iPhone?

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Let’s talk about iPhone as an e-reader… and the hurdles to publishing there vs other platforms.

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The biggest hurdle is the size of the screen. The second hurdle is how you’re publishing to the device. For instance, if you’re creating your own app, it requires a developer and approval from Apple. Right now, the iPhone is better suited as a “complimentary” device, one you can use in conjunction with your Kindle or your Nook, because they both have apps.

This is why they’re bringing out the Apple tablet though. Once there is a large full-color screen and a new periodical store, digital reading will hit new heights of popularity and acceptance.

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Tags online publishing, open source software, tablet

By Amanda MacArthur

Research Director & Managing Editor

Amanda is responsible for all the articles you read on the Mequoda Daily portal and every email newsletter delivered to your inbox from us. She is also our in-house social media expert and would love to chat with you over on @Mequoda. She has worked with Mequoda for almost a decade, helping to evolve the Mequoda Method through research, testing and developing new best practices in digital publishing, editorial strategy, email marketing and audience development. Amanda is a co-author of our four digital publishing handbooks.