What is the most popular type of NEW CONTENT for eReaders?

Post author By Amanda MacArthur
Post date January 22, 2010
No Comments on What is the most popular type of NEW CONTENT for eReaders?

[question]

What about producing NEW CONTENT for e-Readers? What’s most popular? Blog, short whitepaper?? Chapters?

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[answer]

Books are at the bottom of your paid “media pyramid” and they tend to do the best on ereaders, next up the line would be subscriptions, because if you can sell even a small percentage of your print subscriptions in the digital ereader format, you’re saving on production costs and adding a new stream of revenue.

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Tags blog, content, media, online publishing, open source software, paid media, subscriptions

By Amanda MacArthur

Research Director & Managing Editor

Amanda is responsible for all the articles you read on the Mequoda Daily portal and every email newsletter delivered to your inbox from us. She is also our in-house social media expert and would love to chat with you over on @Mequoda. She has worked with Mequoda for almost a decade, helping to evolve the Mequoda Method through research, testing and developing new best practices in digital publishing, editorial strategy, email marketing and audience development. Amanda is a co-author of our four digital publishing handbooks.