What happens in Google when I submit my press release to multiple sites?

Post author By Amanda MacArthur
Post date July 16, 2010
No Comments on What happens in Google when I submit my press release to multiple sites?

[question]

What happens in Google when I submit my press release to multiple sites? Is there a problem with duplicate content?

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[answer]

The biggest trap to avoid in online PR involves the content you are producing. Imagine you create a press release and submit it to multiple free press distribution sites. This same content is basically fighting against itself to get ranked. There is a chance that Google will pick up the release from multiple sites, but it will not stay that way. It will eventually stop housing the duplicate content and only allow one release to stay.

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Tags content, online PR, online publishing, open source software, press release, Press+

By Amanda MacArthur

Research Director & Managing Editor

Amanda is responsible for all the articles you read on the Mequoda Daily portal and every email newsletter delivered to your inbox from us. She is also our in-house social media expert and would love to chat with you over on @Mequoda. She has worked with Mequoda for almost a decade, helping to evolve the Mequoda Method through research, testing and developing new best practices in digital publishing, editorial strategy, email marketing and audience development. Amanda is a co-author of our four digital publishing handbooks.