Is there an average conversion rate for potential clients who have reached your order page?

Post author By Amanda MacArthur
Post date April 29, 2010
No Comments on Is there an average conversion rate for potential clients who have reached your order page?

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There is a huge delta based on price and source…

From a high of 20% for self-directed traffic (SEM and SEO) for low priced products ($20 to $50) to less than one percent for high priced products combined with traffic from impulse sources like banner ads…

And for prices north of $500 generally see near zero conversion rates in a direct conversion flow with the exception of live events.

This explains why order flows for products over $500 are usually free trial lead generators that lead to an assisted (telephone) sale.

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Tags ad, events, live event, online publishing, open source software, SEO

By Amanda MacArthur

Research Director & Managing Editor

Amanda is responsible for all the articles you read on the Mequoda Daily portal and every email newsletter delivered to your inbox from us. She is also our in-house social media expert and would love to chat with you over on @Mequoda. She has worked with Mequoda for almost a decade, helping to evolve the Mequoda Method through research, testing and developing new best practices in digital publishing, editorial strategy, email marketing and audience development. Amanda is a co-author of our four digital publishing handbooks.