Module 12: Conducting A Multi Platform Audit

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Digital Publishing Secret #12: A 1-page model that can predict your online future

What you’ll learn:

This module delivers a quantifiable methodology, or scorecard, for auditing your current market position. By analyzing scorecard data, you’ll see how changing one metric in your operation can mean millions in new revenues, and how to identify high- and underperforming areas. In the end, you’ll be ready to use this ultimate audience reporting tool to make bulletproof resource allocation decisions.

Hosts:

  • Don Nicholas, Chief Executive Officer
  • Ed Coburn, Chief Content Officer

Time: 6 minutes, 53 seconds

Download: MultiPlatformAudit.pdf

Watch the next module: Modeling The Future

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