You’ll learn all about optimizing your online publishing system and how to adjust your business for emerging best practices and the latest trends.
October 29-30, 2019
Mirbeau Inn & Spa
Dear Mequoda Gold Member,
You are specially invited to join other Mequoda Gold Members at the annual must-attend event—the 2019 Mequoda Summit. Registration is FREE for you and your key staff, so please act now. Contact Laura Pittman (firstname.lastname@example.org or 508-380-7502) to sign up today and get event and hotel details!
This two-day exclusive event is always intense, filled with powerful and detailed case studies and frank conversations that you won’t hear anywhere else.
Every year, our clients, partners, and key Mequoda staff gather for this important event—and for some, it can be almost like a mini business-planning session that helps you refocus your priorities and energy on things that matter to grow your audience, grow your revenue, and grow your profits.
So, what is the Mequoda Summit really all about and how can you benefit?
- You’ll learn what’s new, what’s working best, and what isn’t working any longer—all in concise, hard-hitting sessions with the full team of Mequoda experts on hand to explain and answer your questions.
- You’ll have the opportunity to network with other top Mequoda operators—to learn first-hand about their successes, failures, and how they are leveraging the Mequoda Method and the Haven System to grow their revenues and profits.
- As a bonus, the Mequoda Summit also provides a chance for you to compare notes with Mequoda staff and fellow publishing partners for creating new Haven System features and capabilities, to enable further growth of your business.
And this year, we have a new location and a fresh new focus! Join us at the beautiful Mirbeau Inn & Spa in historic Plymouth, Mass., for this year’s Mequoda Summit! Register for FREE right now!
Mequoda Summit 2019: Anatomy of a Capstone Product
The latest trend in publishing circles these days is how to run a membership marketing program for magazines and periodicals, and Mequoda is on the leading edge of this trend. Membership marketing for publishers is Mequoda’s new sweet spot, and our focus at this year’s Mequoda Summit is how a capstone product is the necessary basis of a successful membership program.
And what’s so appealing to publishers about a membership marketing program, contrasted with traditional circulation marketing programs, is what direct-marketing guru Dick Benson used to say about this: “Memberships renew better than plain subscriptions by 10% or more.”
And all of us publishing professionals know that the big profits are in the lifetime value of customers—getting 10% more on renewals with a membership program is like tending to your vegetable garden in better ways, so that you get 10% more tomatoes, 10% more blueberries, 10% more squash and eggplant, every year. All achieved with better strategy and tactics and not with huge investments of capital.
So, we’re putting big focus at this year’s Mequoda Summit on the “Anatomy of a Capstone Product,” including:
- What exactly constitutes a capstone product?
- How do you create a value-laden capstone product?
- What is the primary member benefit of your capstone product?
- Where are the potential pitfalls when developing a capstone product?
- Why a capstone product isn’t just a bundling of products you already have.
The 2019 Mequoda Summit Agenda
You’ll leave the 2019 Mequoda Summit with a clearer vision and plan for optimizing your own publishing business. Here is the agenda for this year’s Mequoda Summit:
Tuesday, October 29, 2019
Capstone Product Case Studies—Part I
Learn how the American Automobile Association (AAA-Northeast), Hearst’s Country Living Magazine, and the Biblical Archaeology Society developed and market their capstone products.
Capstone Product Case Studies—Part II
Hear about how Cabot Wealth Network, Yankee Publishing, and I Like Knitting Magazine are prospering from the development of their capstone products.
Capstone Product Case Studies—Part III
For this session, we continue to examine capstone product development and marketing—see how Harvard’s Program on Negotiation, RecipeLion, and World Politics Review successfully created and promoted their capstone products.
Capstone Product Case Studies—Part IV
See exactly how The Successful Investor, Ceramic Arts Network, and The Old Farmer’s Almanac faced the challenges—and succeeded—when creating their capstone products.
COCKTAIL RECEPTION AND MEQUODA-HOSTED DINNER
Wednesday, October 30, 2019
Roundtable sessions are often the best way to get innovative new ideas that you can take back to your office and act upon. While ideas can be delivered in what seems like rapid-fire fashion, we always make time for delving into the details, too.
Rocket Award and Hall of Fame Presentation
Our two annual awards honor the Gold Member whose system has gained the greatest site-traffic growth year-over-year … and the Gold Member with significant overall achievements that are worthy of the Hall of Fame. Don’t miss out, especially if you might be one of the honorees!
And here is a high-level summary of the entire 2019 Mequoda Summit:
Besides other Mequoda Gold Members like you, here is a summary of the Mequoda Systems team members who will attend this year’s Mequoda Summit—you’ll have plenty of time for networking with your fellow publishing executives and with the Mequoda Systems team:
Don Nicholas, Chief Executive Officer
Don is Chief Executive Officer of Mequoda Systems and has served as a subscription marketing advisor for virtually every major U.S. magazine and newsletter publisher during a decades-long career. Under Don’s leadership, Mequoda Systems has launched more than 300 complex subscription publishing and membership marketing systems that include websites, email, social media, and fulfillment-integration functionality. Don is the author of numerous books on subscription marketing, technology, publishing, and journalism.
Kim Mateus, Chief Strategy Officer
Kim is Chief Strategy Officer of Mequoda Systems and was the second employee of Mequoda right after it was formed 15 years ago. Kim has overseen strategic planning for many of Mequoda’s publishing partners. Having guided the development of more than 20 subscription and membership marketing systems, Kim and her team monitor and maintain a robust best-practices database of marketing techniques and business processes that helps power all Mequoda partner marketing programs. Kim’s focus on client content strategies is a natural extension of her journalism education and background.
Bill Dugan, Chief Copywriter
Bill is Chief Copywriter and a publishing industry veteran with over 30 years of membership marketing expertise. With experience in consumer and business publishing ventures, Bill brings classic direct-marketing expertise to Mequoda-powered technology in support of membership marketing systems for publishers. An accomplished and award-winning copywriter, Bill has recruited a six-member world-class copywriting team to assist with creating compelling, engaging, and successful content for Mequoda partners.
Nancy Horan, Chief Systems Officer
Nancy is Chief Systems Officer and has designed some of the most sophisticated membership systems in the industry. Nancy and her engineering team develop and deploy cutting-edge software and technology to drive success for complex systems—with a strong focus on optimal user experience, proven best practices, and system operator ease-of-use. Nancy also oversees research and development for Mequoda’s Haven Content Management System of more than 150 operating components, application protocol interfaces, and integration with third-party fulfillment systems.
Eileen Shea, Content Marketing Director
Eileen is Content Marketing Director and a seasoned, top-notch direct-marketing professional with a wealth of experience in planning and managing successful programs. Eileen’s breadth of marketing experience covers both consumer and business publishing—from U.S. News & World Report to Harvard Business Review—and marketing strategy and best practices. Eileen’s keen and timely data-analytics capabilities help Mequoda partners stay on top of current trends to maximize revenue and profits.
Norann Oleson, Analytics Director
As Mequoda’s Analytics Director, Norann Oleson is responsible for preparing and updating the Mequoda proprietary Audience Development Analytics Suite for our publishing partners. In this capacity, she performs research, creates reports, analyzes results and helps drive traffic for our partners. This makes Norann a master of data and analytics for dozens of business and consumer publishers, with an understanding of more comparable data than any single-company analyst. Norann holds a Google Analytics Individual Certification.
This is THE event for Mequoda Gold Members like you who want to grow audience, grow revenue, and grow profits!
October 29-30, 2019 (it’s NEVER too early to sign up!)
Mirbeau Inn & Spa in Plymouth, Massachusetts
For inn room reservations at preferential rates for our Mequoda Gold Members, call 833-MIRBEAU (833-647-2328) for room reservations.
Mirbeau Inn & Spa is an award-winning location:
- Forbes Travel Guide Recommended 2019
- Named a “Travel + Leisure World’s Best” Hotel in 2018
- AAA Four-Diamond Award, Restaurant
Located in historic Plymouth, Massachusetts, Mirbeau is located a short distance from Plimouth Plantation, the Mayflower, and other key sites that mark the beginnings of European settlements in the New World—and in 2020, Plymouth celebrates 400 years since the Pilgrims landed there in 1620!
Because the publishing world is fast-changing and keeping up with trends can be a full-time job—the annual Mequoda Summit ensures that you stay on top of emerging trends and best practices and that you optimize, to the fullest, your online publishing system to drive growth for your business.
Please sign up right now.
I hope to see you in historic Plymouth, Massachusetts, in October!
Founder and CEO
P.S. Please don’t wait to register—it’s FREE for you and your key staff. Sign up right now and secure your spot at this important annual event, the Mequoda Summit!