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Mequoda Gold Member Summit Agenda 2019

Tuesday, October 29, 2019

8:00am – 9:00am: BREAKFAST

9:00am – 10:30am: Capstone Product Case Studies—Part I

Learn how the American Automobile Association (AAA-Northeast), Hearst’s Country Living Magazine, and the Biblical Archaeology Society developed and market their capstone products.

10:30am – 11:00am: BREAK

11:00am – 12:30pm: Capstone Product Case Studies—Part II

Hear about how Cabot Wealth Network, Yankee Publishing, and I Like Knitting Magazine are prospering from the development of their capstone products.

12:30pm – 1:30pm: LUNCH

1:30pm – 3:00pm: Capstone Product Case Studies—Part III
For this session, we continue to examine capstone product development and marketing—see how Harvard’s Program on Negotiation, RecipeLion, and World Politics Review successfully created and promoted their capstone products.

3:00pm – 3:30pm: BREAK

3:30pm – 5:00pm: Capstone Product Case Studies—Part IV
See exactly how The Successful Investor, Ceramic Arts Network, and The Old Farmer’s Almanac faced the challenges—and succeeded—when creating their capstone products.


Wednesday, October 30, 2019

8:00am – 9:00am: BREAKFAST

9:00am – 10:30am: Takeaway Roundtable

Roundtable sessions are often the best way to get innovative new ideas that you can take back to your office and act upon. While ideas can be delivered in what seems like rapid-fire fashion, we always make time for delving into the details, too.

11:00am – 12:00pm: Rocket Award and Hall of Fame Presentation

Our two annual awards honor the Gold Member whose system has gained the greatest site-traffic growth year-over-year … and the Gold Member with significant overall achievements that are worthy of the Hall of Fame. Don’t miss out, especially if you might be one of the honorees!