Training Programs

Email Capture Testing

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Learn how to create a massive email marketing list through your own subscription website. Get a checklist of email capture elements you can implement and test today. Discover how to conduct more effective A/B tests and learn about sequential testing. Understand how one publisher increased their email capture rate by 50% in 18 months through careful and meticulous testing using the 12 strategies we dive into—leading to a 53% increase in their email list and a 27% increase in their total revenue.

Email Capture Testing
Best Practice Review

Overview of the Mequoda System for Email Capture Testing

The Four Core Principles of the Mequoda System

CWN Brand Wheel

How Cabot Wealth Network Built a Successful Digital Publishing Business

Capstone membership products and rigorous, disciplined testing are to thank for the success of this all-digital investment advisory services business.

Mastering Key Email Capture Terms and Definitions

How to calculate your email capture rate, understand A/B and sequential testing, and use a confidence calculator

Calculate your Email Capture Rate
Cabot Email Capture Elements

An Inventory of 12 Email Capture Elements

A list of the elements that drive the most email conversions for Cabot Wealth Network

Desktop Entry Floater Incentive Test

How to test incentives on a desktop entry floater—our control, our test, and our winner.

Desktop Entry Floater Copy Test Control
Mobile Scroll Floater Breakthrough Test Control

Mobile Scroll Floater Breakthrough Test

How to test multiple items on a mobile scroll floater—our control, our test, and our winner.

Mobile Scroll Floater Back Test

How to do a “back test” on a mobile scroll floater—our control, our test, and our winner.

Mobile Scroll Floater Back Test Control

Mobile Scroll Floater Color Test

Mobile Placemat Size Test

Free Report Index Page Design Test

Free Report Index Page Moving Imagery Test

How to Measure Revenue Impact from Email Capture Testing

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