In November 2013, we published a research study asking, of the top 100 magazines on AAM’s most recent list (June 2013), which ones have been gaining circulation since 2010, when digital magazines first took off? Read the full study for more information…
| OMI = A | ||||||
| OMI = B | % Change 6/2010-6/2013 | OMI | OMI Grade | Digital Edition? | Top 25 Digital Rank (when applicable) | |
| GAINED CIRCULATION | ||||||
| Game Informer | Sunrise Publications, Inc. | 44.26% | 0.05 | F | Y | 1 |
| American Rifleman | National Rifle Association of America | 7.42% | 0.14 | D | N | |
| All You | Time Inc. | 29.58% | 0.51 | C | Y | |
| Food Network Magazine | Hearst Communications, Inc. | 18.32% | 7.70 | A | Y | 19 |
| Ebony | Johnson Publishing Company, Inc. | 13.82% | 0.08 | F | Y | |
| Whole Living | Body + Soul Omnimedia, Inc. | 7.14% | 0.19 | D | Y | |
| Allure | Condé Nast | 7.08% | 0.33 | D | Y | |
| Parents | Meredith Corporation | 7.07% | 0.59 | C | Y | 18 |
| Bloomberg BusinessWeek | Bloomberg L.P. | 7.00% | 3.09 | B | Y | |
| Wired | Condé Nast | 6.77% | 1.74 | B | Y | 12 |
| Family Circle | Meredith Corporation | 4.11% | 0.08 | F | Y | |
| Country Living | Hearst Communications, Inc. | 3.43% | 0.38 | D | Y | |
| Smithsonian | The Smithsonian Institution | 3.14% | 0.39 | D | Y | |
| Elle | Hearst Communications, Inc. | 2.88% | 0.54 | C | Y | |
| ESPN The Magazine | ESPN Inc. | 2.56% | 1.29 | B | Y | 13 |
| Vogue | Condé Nast | 2.55% | 0.14 | D | Y | |
| Weight Watchers | W/W TwentyFirst Corporation | 2.07% | 2.94 | B | Y | |
| New Yorker | Condé Nast | 2.02% | 0.96 | C | Y | 21 |
| GQ Gentlemen’s Quarterly | Condé Nast | 1.74% | 0.43 | D | Y | 16 |
| Vanity Fair | Condé Nast | 1.55% | 0.33 | D | Y | 22 |
| Martha Stewart Living | Martha Stewart Living Omnimedia, Inc. | 1.48% | 1.59 | B | Y | 23 |
| Every Day With Rachael Ray | Meredith Corporation | 1.38% | 0.22 | D | Y | |
| Lucky | Condé Nast | 1.37% | 0.17 | D | Y | |
| Economist (North American Edition) | Economist Newspaper Limited | 1.25% | 0.70 | C | Y | |
| Popular Mechanics | Hearst Communications, Inc. | 1.21% | 0.77 | C | Y | |
| Rolling Stone | Wenner Media LLC | 1.15% | 0.81 | C | Y | |
| Forbes | Forbes Media | 1.07% | 11.27 | A | Y | |
| More | Meredith Corporation | 1.01% | 0.15 | D | Y | |
| In Style | Time Inc. | 0.87% | 0.29 | D | Y | |
| Cooking Light | Time Inc. | 0.74% | 0.53 | C | Y | |
| Parenting | Meredith Corporation | 0.70% | 0.39 | D | Y | |
| Familyfun Magazine | Meredith Corporation | 0.61% | 0.62 | C | Y | |
| Condé Nast Traveler | Condé Nast | 0.37% | 0.24 | D | Y | |
| Scholastic Parent & Child | Scholastic, Inc. | 0.36% | 1.53 | B | N | |
| US Weekly | Wenner Media LLC | 0.35% | 2.27 | B | Y | 17 |
| Real Simple | Time Inc. | 0.26% | 0.95 | C | Y | |
| Family Handyman | Reader’s Digest Association, Inc. | 0.18% | 0.66 | C | Y | |
| Redbook | Hearst Communications, Inc. | 0.15% | 0.29 | D | Y | |
| Money | Time Inc. | 0.12% | 2.45 | B | Y | |
| Sunset | Time Inc. | 0.11% | 0.36 | D | Y | |
| O Oprah | Hearst Communications, Inc. | 0.09% | 0.76 | C | Y | 15 |
| TOTAL | 48.70 | |||||
| AVERAGE | 1.22 | B | ||||
| LOST CIRCULATION | ||||||
| Self | Condé Nast | 0.00% | 0.54 | C | Y | |
| Motor Trend | Source Interlink Companies | -0.01% | 1.66 | B | Y | |
| Travel + Leisure | American Express Publishing Corporation | -0.20% | 0.42 | D | Y | |
| Popular Science | Bonnier Corporation | -0.23% | 0.28 | D | Y | 14 |
| Teen Vogue | Condé Nast | -0.23% | 0.13 | D | Y | |
| Better Homes And Gardens | Meredith Corporation | -0.26% | 0.51 | C | Y | |
| People | Time Inc. | -0.32% | 2.00 | B | Y | 25 |
| Time | Time Inc. | -0.35% | 1.18 | B | Y | |
| Golf Digest | Condé Nast | -0.37% | 0.12 | D | Y | |
| Field & Stream | Bonnier Corporation | -0.48% | 0.31 | D | Y | |
| Essence | Time Inc. | -0.51% | 0.54 | C | Y | |
| Taste Of Home | Reader’s Digest Association, Inc. | -0.51% | 1.41 | B | Y | 4 |
| Fitness | Meredith Corporation | -0.57% | 0.55 | C | Y | |
| Midwest Living | Meredith Corporation | -0.60% | 0.27 | D | Y | |
| Southern Living | Time Inc. | -0.61% | 0.37 | D | Y | |
| Good Housekeeping | Hearst Communications, Inc. | -0.71% | 0.26 | D | Y | |
| Glamour | Condé Nast | -0.85% | 0.31 | D | Y | |
| Architectural Digest | Condé Nast | -0.86% | 0.15 | D | Y | |
| Health | Time Inc. | -0.89% | 0.89 | C | Y | |
| Women’s Health | Rodale Inc. | -0.89% | 0.52 | C | Y | |
| Cosmopolitan | Hearst Communications, Inc. | -0.94% | 0.47 | D | Y | 3 |
| Entertainment Weekly | Time Inc. | -1.41% | 1.55 | B | Y | |
| Prevention | Rodale Inc. | -1.49% | 0.39 | D | Y | |
| Fortune (North America) | Time Inc. | -1.52% | 0.66 | C | Y | |
| Men’s Health | Rodale Inc. | -1.76% | 0.72 | C | Y | 11 |
| Food & Wine | American Express Publishing Corporation | -1.79% | 0.71 | C | Y | |
| Seventeen | Hearst Communications, Inc. | -1.90% | 0.39 | D | Y | |
| Shape | American Media, Inc. | -2.24% | 0.52 | C | Y | |
| This Old House | Time Inc. | -2.31% | 1.12 | B | Y | |
| Golf Magazine | Time Inc. | -2.41% | 0.42 | D | Y | |
| People Stylewatch | Time Inc. | -2.75% | 1.45 | B | Y | |
| Marie Claire | Hearst Communications, Inc. | -3.50% | 0.44 | D | Y | |
| TV Guide Magazine (U.S.) | TV Guide Magazine, LLC | -3.53% | 2.60 | B | Y | |
| Star | American Media, Inc. | -4.59% | 0.02 | F | Y | 10 |
| First For Women | Bauer Publishing Company, L.P. | -4.77% | 0.02 | F | N | |
| Sports Illustrated | Time Inc. | -4.79% | 1.26 | B | Y | |
| American Legion Magazine | The American Legion | -5.11% | 0.17 | D | Y | |
| Bon Appetit | Condé Nast | -5.40% | 0.26 | D | Y | |
| Boys’ Life | Boy Scouts of America | -6.28% | 0.06 | F | N | |
| AARP The Magazine | AARP | -7.49% | 0.37 | D | Y | |
| Car And Driver | Hearst Communications, Inc. | -7.74% | 0.70 | C | Y | |
| Food & Family | Kraft Foods | -7.76% | 4.28 | B | N | |
| Scouting | Boy Scouts of America | -8.27% | 0.68 | C | N | |
| House Beautiful | Hearst Communications, Inc. | -8.35% | 0.42 | D | Y | |
| AARP Bulletin | AARP | -8.63% | 0.37 | D | N | |
| AAA Via | California State Automobile Association | -8.73% | 0.01 | F | N | |
| Reader’s Digest | Reader’s Digest Association, Inc. | -10.73% | 0.34 | D | Y | 2 |
| Woman’s World | Heinrich Bauer North America, Inc. | -11.68% | 0.08 | F | N | |
| VFW Magazine | Veterans of Foreign Wars | -12.12% | 0.15 | D | N | |
| National Geographic | National Geographic Society | -12.27% | 1.12 | B | Y | 6 |
| Guideposts | Guideposts | -14.71% | 0.17 | D | Y | |
| Traditional Home | Meredith Corporation | -14.85% | 0.12 | D | Y | |
| Woman’s Day | Hearst Communications, Inc. | -15.46% | 0.23 | D | Y | |
| American Hunter | National Rifle Association of America | -17.80% | 0.07 | F | Y | |
| Ladies’ Home Journal | Meredith Corporation | -18.62% | 0.11 | D | Y | |
| Reminisce | Reader’s Digest Association, Inc. | -23.76% | 0.06 | F | Y | |
| Maxim | Alpha Media Group, Inc. | -27.37% | 0.33 | D | Y | 5 |
| Playboy | Playboy Enterprises, Inc. | -28.92% | 1.90 | B | Y | |
| Birds & Blooms | Reader’s Digest Association, Inc. | -32.28% | 0.17 | D | Y | |
| Country | Reader’s Digest Association, Inc. | -47.08% | 0.07 | F | Y | |
| TOTAL | 37.40 | |||||
| AVERAGE | 0.64 | C | ||||
