Categories
Audience Development Strategy

Managing Email System and Broadcasting

Not all email service providers (ESP) are created equal, and in order to handle massive campaigns, list segmentations, customer support and white-listing services, you need to be using a tier-one ESP.

For systems in need of a reputable ESP, and assistance with its email efforts, we have a solution.

Not all email service providers (ESP) are created equal, and in order to handle massive campaigns, list segmentations, customer support and white-listing services, you need to be using a tier-one ESP.

For systems in need of a reputable ESP, and assistance with its email efforts, we have a solution.

Clients utilizing our email system management and broadcasting services are able to integrate our best practices with the tier-one services of WhatCounts, which provides customer support and training options as well.

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Having the capabilities helps publishers and email marketers track all the data that shows how well campaigns are operating. This includes open rates, click through rates, bounce rates and revenue generated from specific campaigns.

To learn more about our email services for clients, which incorporates broadcasting, management and best practices for email marketing campaigns and email newsletter design, contact Kim Mateus, Mequoda Group’s Chief Content Officer. She can be reached via email or by phone at 401-293-0401.

By Amanda MacArthur

Research Director & Managing Editor

Amanda is responsible for all the articles you read on the Mequoda Daily portal and every email newsletter delivered to your inbox from us. She is also our in-house social media expert and would love to chat with you over on @Mequoda. She has worked with Mequoda for almost a decade, helping to evolve the Mequoda Method through research, testing and developing new best practices in digital publishing, editorial strategy, email marketing and audience development. Amanda is a co-author of our four digital publishing handbooks.

Co-authored handbooks:

Contact Amanda:

Contact Amanda via email at amanda (at) mequoda (dot) com, @amaaanda, LinkedIn, and Google+.

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