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Audience Development Strategy

Using Survey Monkey to Learn From Your Audience

Survey Monkey is one tool we use for member feedback on webinars and live events.

We aren’t the only company that chooses to use this service, as, according to the Survey Monkey website, 8+ million customers use it, including 100% of Fortune 100 companies.

If you want to learn directly from your subscribers, here are a

Survey Monkey is one tool we use for member feedback on webinars and live events.

We aren’t the only company that chooses to use this service, as, according to the Survey Monkey website, 8+ million customers use it, including 100% of Fortune 100 companies.

If you want to learn directly from your subscribers, here are a few of the options Survey Monkey offers its users:

-You can use ready-made survey templates
-The ability to conduct, analyze and manage data
-Survey Monkey’s Question Bank provides hundreds of questions that have been approved by survey methodologists
-You can enhance the design by adding an image
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-Professional accounts are encrypted with Secure Sockets Layer (SSL) for better protection
-Documents are provided detailing best practices and tips for improving response rates
-Different service plans are available to fit user needs

If you are looking for a survey tool to better understand the opinions of your audience members, take a look at Survey Monkey.

By Amanda MacArthur

Research Director & Managing Editor

Amanda is responsible for all the articles you read on the Mequoda Daily portal and every email newsletter delivered to your inbox from us. She is also our in-house social media expert and would love to chat with you over on @Mequoda. She has worked with Mequoda for almost a decade, helping to evolve the Mequoda Method through research, testing and developing new best practices in digital publishing, editorial strategy, email marketing and audience development. Amanda is a co-author of our four digital publishing handbooks.

Co-authored handbooks:

Contact Amanda:

Contact Amanda via email at amanda (at) mequoda (dot) com, @amaaanda, LinkedIn, and Google+.

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