Once newspapers and magazines became digital entities, more opportunities were afforded to digital publishers. Content can be created and distributed for different mediums and platforms, including audio content. The Economist is one publisher that has taken advantage of audio content, and journalism.co.uk has the story on what they’re doing.
According to an article from journalism.co.uk, Robin Raven, the vice president of product management sees audio as a “huge opportunity”. The Economist is specifically offering audio in mobile and tablet apps, and this content is being consumed by the most engaged audience members.
“Audio content is one way The Economist aims to encourage “finishability” across its print and digital platforms, with content designed to sustain enough interest for readers to read as much of an edition as possible,” states the article.
Read more about The Economist’s use of audio at journalism.co.uk.
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