Digital Publishing Trends Multiplatform Publishing Strategy

Publishers Clearing House Focuses On Digital Strategy

Who doesn’t remember the big fake checks being handed out in Publishers Clearing House commercials? It seems, however, that after years of speculations that Publishers Clearing House was operating a scam, the company would change its brand a bit to cast a different image.

Post author By Amanda MacArthur
Post date October 16, 2014
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Digiday reports that Publishers Clearing House is now focusing on its digital strategy more heavily. “Publishers Clearing House is trying to recast itself as a digital entertainment company focused on apps and games for the millennial generation.”

According to the article, PCH Digital get 15.6 million monthly unique visitors across its platforms. To help it build its digital presence, Jason John was hired as the new digital CMO. John is the former vice president of marketing and strategy at Gilt Groupe. According to John in the Digiday article, he wants PCH to become a daily brand.

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By Amanda MacArthur

Research Director & Managing Editor

Amanda is responsible for all the articles you read on the Mequoda Daily portal and every email newsletter delivered to your inbox from us. She is also our in-house social media expert and would love to chat with you over on @Mequoda. She has worked with Mequoda for almost a decade, helping to evolve the Mequoda Method through research, testing and developing new best practices in digital publishing, editorial strategy, email marketing and audience development. Amanda is a co-author of our four digital publishing handbooks.