Digital Publishing Trends Multiplatform Publishing Strategy

Daily Time Spent Consuming Media

It’s always nice to see how much media consumption is taking place in areas where your audience exists.

Post author By Amanda MacArthur
Post date October 23, 2014
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It’s always nice to see how much media consumption is taking place in areas where your audience exists.

eMarketer is sharing its forecast on media consumption by adults in the UK. “According to the latest time spent with media forecasts from eMarketer, the average time spent consuming major media per day for the average UK adult consumer will reach 9 hours, 6 minutes in 2014, up from 8 hours, 35 minutes last year.”

Digital is getting more attention than TV, radio and print. This year, digital accounts for 4:05 hours. TV is the closest medium at 3:15 hours.

Digital is then broken up between desktop/laptop and mobile, which accounts for smartphones, tablets, and featured phones.

Desktop/laptop accounts for the most time spent in the digital category, at 2:10 hours daily. Smartphones come next at 1:16 hours spent.

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Tags ad, media, online publishing, open source software, text ad, time spent with media

By Amanda MacArthur

Research Director & Managing Editor

Amanda is responsible for all the articles you read on the Mequoda Daily portal and every email newsletter delivered to your inbox from us. She is also our in-house social media expert and would love to chat with you over on @Mequoda. She has worked with Mequoda for almost a decade, helping to evolve the Mequoda Method through research, testing and developing new best practices in digital publishing, editorial strategy, email marketing and audience development. Amanda is a co-author of our four digital publishing handbooks.